∞ Google Ads Tracking & GTM vs Peel: Retention Analyticsfor Shopify (2026)
While both ∞ Google Ads Tracking & GTM and Peel: Retention Analytics appear in the 'Ads' category on Shopify, they address fundamentally different aspects of advertising and marketing. ∞ Google Ads Tracking & GTM focuses on *acquisition* and accurate attribution by providing robust tools for Google Ads and Google Analytics 4 tracking, including server-side event tracking and Google Tag Manager setup. It aims to ensure merchants have precise data on ad performance. In contrast, Peel: Retention Analytics concentrates on *retention* by analyzing customer data to provide insights into LTV, churn, and subscription growth, helping merchants optimize for long-term profitability. The primary difference lies in their focus: one is about getting customers through paid advertising and accurately measuring that spend, while the other is about understanding and retaining those customers once acquired. ∞ Google Ads Tracking & GTM appears suited for merchants heavily reliant on Google Ads and seeking granular control over their tracking and attribution. Peel, on the other hand, is better suited for merchants who want to deepen their understanding of their customer base and improve customer lifetime value through data-driven decisions. The smaller number of reviews for Peel may indicate it is a newer app or caters to a more niche audience.
At a Glance
∞ Google Ads Tracking & GTM
198 reviews
Peel: Retention Analytics
34 reviews
Detailed Overview
∞ Google Ads Tracking & GTM
Add multiple Google Ads conversions & GA4.Unlimited server-side event tracking by using Tag Manager
Key Features
- Powerful Tracking Tag Manager Data Layer Automation For Faster Load & Accuracy.
- Infinite Google Ads Conversion Tracking (+Enhanced) & Dynamic Re-marketing
- Accurate & Complete GA4, Bing UET Conversion Tracking E-commerces Integration
- Set up Server-Side Google Conversion Tag Manager(GTM) container in a few clicks.
- Automated Google Tag Manager Setup for Accurate Google Ads Conversion Tracking.
Peel: Retention Analytics
DTC metrics: Customer Lifetime Value (LTV), retention & subscription growth insights for more profit
Key Features
- Retention Analytics: Track repurchase rate, churn, get daily slack/email digests
- Subscription Analytics: Turn shoppers into subscribers, build loyalty, scale LTV
- RFM & Audiences: Hyper-target customer segments, export to Klaviyo and Meta
- Product Analytics: SKU-level insights, product bundles, customer journeys
- Custom Metrics & Consulting: 1:1 strategy calls, tailored reports & dashboards
Feature Comparison
| Rating | 4.8/5 | 5/5 |
Rating ∞ Google Ads Tracking & GTM4.8/5 Peel: Retention Analytics5/5 | ||
| Reviews | 198 | 34 |
Reviews ∞ Google Ads Tracking & GTM198 Peel: Retention Analytics34 | ||
| Primary Focus | Google Ads Tracking & Attribution | Retention & Customer Lifetime Value |
Primary Focus ∞ Google Ads Tracking & GTMGoogle Ads Tracking & Attribution Peel: Retention AnalyticsRetention & Customer Lifetime Value | ||
| Key Features | Server-side tracking, GTM automation, GA4 integration | LTV analysis, Churn prediction, RFM segmentation |
Key Features ∞ Google Ads Tracking & GTMServer-side tracking, GTM automation, GA4 integration Peel: Retention AnalyticsLTV analysis, Churn prediction, RFM segmentation | ||
| Target Merchant | Those heavily reliant on Google Ads and seeking precise tracking | Businesses focused on maximizing customer lifetime value and retention |
Target Merchant ∞ Google Ads Tracking & GTMThose heavily reliant on Google Ads and seeking precise tracking Peel: Retention AnalyticsBusinesses focused on maximizing customer lifetime value and retention | ||
| Ease of Use (Inferred) | One-click installation, likely requires some technical expertise for customization within GTM | Ready-made templates, likely more user-friendly for non-technical users |
Ease of Use (Inferred) ∞ Google Ads Tracking & GTMOne-click installation, likely requires some technical expertise for customization within GTM Peel: Retention AnalyticsReady-made templates, likely more user-friendly for non-technical users | ||
| Value Proposition | Accurate attribution & optimization of Google Ads campaigns | Data-driven insights for improved customer retention and profitability |
Value Proposition ∞ Google Ads Tracking & GTMAccurate attribution & optimization of Google Ads campaigns Peel: Retention AnalyticsData-driven insights for improved customer retention and profitability | ||
| Integration | Google Ads, GA4, Bing UET | Shopify, Subscription platforms, Marketing channels (Klaviyo, Meta) |
Integration ∞ Google Ads Tracking & GTMGoogle Ads, GA4, Bing UET Peel: Retention AnalyticsShopify, Subscription platforms, Marketing channels (Klaviyo, Meta) | ||
Our Verdict
For Shopify merchants primarily focused on acquiring customers through Google Ads and requiring robust tracking capabilities, ∞ Google Ads Tracking & GTM is the clear choice. Its features specifically address the complexities of Google Ads conversion tracking and attribution. Conversely, if a merchant's priority is to understand and improve customer retention, increase customer lifetime value, and build a loyal customer base, Peel: Retention Analytics offers the tools and insights needed.
Given the low review count despite the excellent rating, Peel might be a more recent app. Overall, the choice depends entirely on the merchant's strategic goals: acquisition versus retention. A well-rounded business might even benefit from using both tools, focusing on acquiring new customers and then retaining and growing the value of those customers over time.
Common Questions
Which app is easier to set up for a non-technical user?
Peel: Retention Analytics likely offers a simpler setup experience due to its focus on ready-made templates and a more user-friendly interface, catering to users who may not be familiar with Google Tag Manager or server-side tracking.
Can I use both apps simultaneously?
Yes, both apps can be used simultaneously. ∞ Google Ads Tracking & GTM focuses on acquisition, while Peel focuses on retention. Using both would give you a full funnel view of your customers from acquisition to long-term value.
Which app provides more actionable insights?
Both apps provide actionable insights, but in different areas. ∞ Google Ads Tracking & GTM helps optimize ad spend, while Peel informs strategies to improve customer retention and LTV.
Does either app help with SEO?
Neither app directly addresses SEO. ∞ Google Ads Tracking & GTM helps with tracking ads from paid search, but doesn't have features to improve organic SEO.
Which app is more future-proof?
Both apps appear robust, but with the ever-changing landscape of data privacy and platform updates, it's difficult to definitively say. Peel's focus on first-party data may position it better for privacy changes, while ∞ Google Ads Tracking & GTM will need to constantly adapt to Google's platform updates.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store