Happy Birthday Emails by UW vs SM Post Purchase Survey & NPSfor Shopify (2026)
Happy Birthday Emails by UW and SM Post Purchase Survey & NPS both aim to improve customer relationships and sales, but they do so through fundamentally different approaches. Happy Birthday Emails focuses on leveraging personalized birthday greetings and discounts to foster loyalty and drive repeat purchases. Its strength lies in automated, personalized communication triggered by customer birthdays, targeting merchants who want to cultivate customer relationships through personalized offers and loyalty programs. In contrast, SM Post Purchase Survey & NPS centers around collecting customer feedback after a purchase to improve the overall buying experience and product offerings. Its strength is in gathering and analyzing post-purchase data through customizable surveys and NPS scores. This app is geared towards merchants seeking to understand customer pain points, identify areas for improvement in their product or service, and proactively address potential objections. While both apps share the 'Analytics' category, they provide different types of insights; one focuses on customer behavior around birthdays, and the other on post-purchase experiences.
At a Glance
Happy Birthday Emails by UW
141 reviews
SM Post Purchase Survey & NPS
6 reviews
Detailed Overview
Happy Birthday Emails by UW
Send a birthday email with a discount to build loyalty and repeat purchases
Key Features
- Send birthday emails with personalised messages and discounts
- Run a birthday loyalty campaign with zero ongoing effort
- Collect birthdays and age data at checkout, POS, or landing pages
- Works with your email platform or sends happy birthday emails for you
- Populates Shopify’s customer birthday metafield
SM Post Purchase Survey & NPS
Post purchase survey and NPS to gather product insights and customer feedback with ease
Key Features
- Showcase post purchase survey on thank you page. No coding required
- Create unlimited question to gather as many information as you want
- Collect unlimited responses with a lot of useful data
- Breakdown customer survey submission by response count, order value,...
- Target different types of customer with smart rule
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Happy Birthday Emails by UW5/5 SM Post Purchase Survey & NPS5/5 | ||
| Reviews | 141 | 6 |
Reviews Happy Birthday Emails by UW141 SM Post Purchase Survey & NPS6 | ||
| Primary Function | Automated Birthday Email Marketing | Post-Purchase Customer Feedback Collection |
Primary Function Happy Birthday Emails by UWAutomated Birthday Email Marketing SM Post Purchase Survey & NPSPost-Purchase Customer Feedback Collection | ||
| Data Collection Method | Birthday Data (Checkout, POS, Landing Pages) | Post-Purchase Surveys & NPS |
Data Collection Method Happy Birthday Emails by UWBirthday Data (Checkout, POS, Landing Pages) SM Post Purchase Survey & NPSPost-Purchase Surveys & NPS | ||
| Key Benefit | Increased Customer Loyalty & Repeat Purchases | Improved Customer Experience & Product Insights |
Key Benefit Happy Birthday Emails by UWIncreased Customer Loyalty & Repeat Purchases SM Post Purchase Survey & NPSImproved Customer Experience & Product Insights | ||
| Target Merchant | Businesses prioritizing customer loyalty and personalized marketing. | Businesses focused on understanding and improving the post-purchase experience. |
Target Merchant Happy Birthday Emails by UWBusinesses prioritizing customer loyalty and personalized marketing. SM Post Purchase Survey & NPSBusinesses focused on understanding and improving the post-purchase experience. | ||
| Ease of Use (Inferred) | Likely Easier Initial Setup (Pre-built Functionality) | Potentially More Complex (Survey Customization) |
Ease of Use (Inferred) Happy Birthday Emails by UWLikely Easier Initial Setup (Pre-built Functionality) SM Post Purchase Survey & NPSPotentially More Complex (Survey Customization) | ||
| Value Proposition | Drive sales through automated birthday discounts and personalized greetings. | Optimize buying experience and overcome objections by collecting customer feedback. |
Value Proposition Happy Birthday Emails by UWDrive sales through automated birthday discounts and personalized greetings. SM Post Purchase Survey & NPSOptimize buying experience and overcome objections by collecting customer feedback. | ||
Our Verdict
For merchants prioritizing customer loyalty and personalized marketing, Happy Birthday Emails by UW is the clear choice. Its automated birthday email system and discount feature are designed to directly increase repeat purchases. The app's ability to integrate with existing email platforms and populate Shopify's customer birthday metafield adds further value.
SM Post Purchase Survey & NPS is better suited for merchants focused on understanding and improving the post-purchase customer experience. Its customizable surveys and NPS system provide valuable insights into customer satisfaction and potential areas for improvement. However, due to the low number of reviews, the app's long-term reliability and support remain uncertain.
Common Questions
Which app is easier to set up and use?
Happy Birthday Emails by UW likely offers a simpler initial setup due to its pre-built functionality for sending birthday emails. SM Post Purchase Survey & NPS may require more configuration to customize surveys and define targeting rules.
Which app is better for increasing repeat purchases?
Happy Birthday Emails by UW is specifically designed to increase repeat purchases by sending personalized birthday emails with discounts.
Which app provides more in-depth customer insights?
SM Post Purchase Survey & NPS has the potential to provide more in-depth customer insights through its customizable surveys and NPS system, allowing merchants to gather feedback on specific aspects of the buying experience. However, the validity of these insights depends on a larger sample size.
Which app has more social proof?
Happy Birthday Emails by UW has significantly more social proof, with 141 reviews compared to SM Post Purchase Survey & NPS's 6 reviews.
Can I use both apps simultaneously?
Yes, it is possible to use both apps simultaneously. They address different aspects of customer relationship management – birthday marketing and post-purchase feedback. However, consider potential survey fatigue if customers receive both a birthday email and a post-purchase survey in close proximity.
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