Hextom: Bulk Image Edit & SEO vs Sherpas: Smart SEOfor Shopify (2026)
Hextom: Bulk Image Edit & SEO and Sherpas: Smart SEO are both Shopify apps designed to improve SEO and drive sales, but they approach this goal from different angles. Hextom focuses heavily on image optimization and bulk editing capabilities, offering features like resizing, compressing, watermarking, and backing up images. This makes it a strong choice for merchants who want granular control over their visual content and need to manage a large product catalog. Sherpas: Smart SEO, on the other hand, positions itself as an all-in-one SEO solution, leveraging AI (ChatGPT-4 Turbo) for meta tag and alt tag generation, and focusing on overall site optimization aspects like page speed, structured data, and link management. Its emphasis on automation and AI suggests a target audience of merchants seeking a more hands-off approach to SEO. While both apps address image optimization, Hextom provides extensive manual image editing tools, whereas Sherpas uses AI to streamline the process. Sherpas also goes beyond image SEO to address broader SEO concerns such as meta tags, page speed, and backlinks. Therefore, Hextom caters to merchants who are primarily concerned with visual presentation and have the time or team to manually optimize images. Sherpas appeals to merchants seeking a comprehensive, automated SEO solution that addresses various aspects of site optimization, including areas beyond just images.
At a Glance
Hextom: Bulk Image Edit & SEO
658 reviews
Sherpas: Smart SEO
842 reviews
Detailed Overview
Hextom: Bulk Image Edit & SEO
All in One Image Editing app for SEO optimization, resize, compress, watermark, upload and backup
Key Features
- Improve SEO by optimizing image sizes (loading time), alt-text and file names
- Bulk square, resize, crop, rotate, frame, trim, watermark your images with ease
- Upload & download your store images for backup, restore or product launch
- Aside from bulk edit, Images-to-edit can be individually selected
Sherpas: Smart SEO
Put your SEO on solid ground, improve rankings, drive more organic traffic, and boost sales.
Key Features
- Generate compelling product Meta Tags & Alt Tags with AI (ChatGPT-4 Turbo).
- Optimize your store images and page speed for better UX and higher SEO rank.
- Add JSON-LD structured data so that Google understands your store better.
- Automatically detect and fix broken onsite, visited, or external links.
- Have a detailed backlinks report and improve your link-building strategy.
Feature Comparison
| Rating | 4.7/5 | 5/5 |
Rating Hextom: Bulk Image Edit & SEO4.7/5 Sherpas: Smart SEO5/5 | ||
| Reviews | 658 | 842 |
Reviews Hextom: Bulk Image Edit & SEO658 Sherpas: Smart SEO842 | ||
| Primary Focus | Image Optimization & Bulk Editing | Comprehensive SEO with AI Automation |
Primary Focus Hextom: Bulk Image Edit & SEOImage Optimization & Bulk Editing Sherpas: Smart SEOComprehensive SEO with AI Automation | ||
| Key Image Feature | Bulk image editing (resize, crop, watermark) | AI-powered alt tag generation |
Key Image Feature Hextom: Bulk Image Edit & SEOBulk image editing (resize, crop, watermark) Sherpas: Smart SEOAI-powered alt tag generation | ||
| Broader SEO Features | Basic SEO features centered on image alt text and file names | Meta tag generation, page speed optimization, structured data, link management |
Broader SEO Features Hextom: Bulk Image Edit & SEOBasic SEO features centered on image alt text and file names Sherpas: Smart SEOMeta tag generation, page speed optimization, structured data, link management | ||
| Target Merchant | Merchants prioritizing visual presentation & manual control | Merchants seeking automated, comprehensive SEO solutions |
Target Merchant Hextom: Bulk Image Edit & SEOMerchants prioritizing visual presentation & manual control Sherpas: Smart SEOMerchants seeking automated, comprehensive SEO solutions | ||
| Ease of Use | Potentially steeper learning curve for bulk editing features. | Likely easier due to AI-powered automation. |
Ease of Use Hextom: Bulk Image Edit & SEOPotentially steeper learning curve for bulk editing features. Sherpas: Smart SEOLikely easier due to AI-powered automation. | ||
| Value Proposition | Powerful control over image SEO and visual consistency across the store | Comprehensive SEO improvements and time savings through AI automation |
Value Proposition Hextom: Bulk Image Edit & SEOPowerful control over image SEO and visual consistency across the store Sherpas: Smart SEOComprehensive SEO improvements and time savings through AI automation | ||
Our Verdict
For merchants whose primary focus is creating visually stunning and consistent product images while optimizing their SEO attributes, Hextom: Bulk Image Edit & SEO is the more suitable choice. The extensive image editing tools provide fine-grained control over the visual presentation of their store. However, for merchants seeking a more holistic SEO solution with an emphasis on automation and AI assistance, Sherpas: Smart SEO is the better option. The AI-powered features, combined with tools for meta tag generation, page speed optimization, and link management, provide a broader approach to improving search engine rankings.
Ultimately, the decision depends on the specific needs and priorities of the merchant. If images are the primary concern and manual control is desired, Hextom is ideal. If a broader, more automated SEO strategy is preferred, Sherpas is the recommended app.
Common Questions
Which app is better for improving page loading speed?
Both apps claim to improve page loading speed by optimizing images. However, Sherpas: Smart SEO has a dedicated feature for general 'page speed optimization' which suggests a more holistic approach to speed improvements beyond just image compression.
Can both apps handle a large number of product images?
Hextom specifically mentions 'Bulk' editing, suggesting it's well-suited for managing many images. Sherpas does not explicitly state its ability to handle a large number of product images but emphasizes AI optimization. It is reasonable to assume that Sherpas is also optimized for a significant number of images, especially given the AI capabilities, but explicit details about bulk editing capabilities are lacking.
Does either app offer image watermarking?
Yes, Hextom: Bulk Image Edit & SEO explicitly lists 'watermark' as a key feature. Sherpas: Smart SEO does not mention image watermarking capabilities.
Which app is easier to use for someone with no SEO experience?
Sherpas: Smart SEO, with its AI-powered features and focus on automation, is likely easier to use for someone with no prior SEO experience. The AI can handle tasks like meta tag generation, simplifying the optimization process. Hextom, while offering powerful image editing tools, requires more manual effort and understanding of image SEO best practices.
Which app offers better support for structured data?
Sherpas: Smart SEO explicitly states that it can 'Add JSON-LD structured data so that Google understands your store better'. Hextom: Bulk Image Edit & SEO does not mention anything about structured data.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store