HiTide: Grow your SMS List vs Popmunk: Email & Phone Pop‑upsfor Shopify (2026)
HiTide: Grow your SMS List and Popmunk: Email & Phone Pop-ups both aim to help Shopify merchants expand their marketing reach through SMS, however, they adopt significantly different approaches. HiTide specializes in leveraging Instagram Direct Message automation for SMS list growth, targeting merchants already using platforms like Attentive, BigCo, Klaviyo, Postscript, Sendlane, or Yotpo. Its strength lies in its pre-built integrations and campaign templates tailored for social media engagement and subscriber acquisition. Popmunk, on the other hand, uses pop-up forms for email and phone number collection. The primary distinction lies in their acquisition methods: HiTide focuses on Instagram DM engagement, while Popmunk employs on-site pop-ups. HiTide emphasizes integrated campaigns like giveaways and early access events, making it suitable for merchants who are active on Instagram and want to leverage social ROI. Popmunk's pop-up functionality is suited for merchants looking to capture visitor information directly on their Shopify store. While both have a perfect 5/5 rating, HiTide has significantly more reviews (20 vs 2), potentially indicating broader adoption or longer market presence.
At a Glance
HiTide: Grow your SMS List
20 reviews
Popmunk: Email & Phone Pop‑ups
2 reviews
Detailed Overview
HiTide: Grow your SMS List
Grow your SMS list effortlessly with HiTide's Instagram DM automation platform.
Key Features
- Integrated with Attentive, BigCo, Klaviyo, Postscript, Sendlane and Yotpo
- Choose from ready-made Instagram Direct Message templates or craft your own
- Connect IG securely using Meta-approved API, without sharing your password
- Run giveaways, early access, restock, & drop campaigns for SMS list growth
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating HiTide: Grow your SMS List5/5 Popmunk: Email & Phone Pop‑ups5/5 | ||
| Reviews | 20 | 2 |
Reviews HiTide: Grow your SMS List20 Popmunk: Email & Phone Pop‑ups2 | ||
| Primary Function | SMS List Growth via Instagram DM Automation | Email & Phone Pop-ups |
Primary Function HiTide: Grow your SMS ListSMS List Growth via Instagram DM Automation Popmunk: Email & Phone Pop‑upsEmail & Phone Pop-ups | ||
| Integrations | Attentive, BigCo, Klaviyo, Postscript, Sendlane, Yotpo | Not specified |
Integrations HiTide: Grow your SMS ListAttentive, BigCo, Klaviyo, Postscript, Sendlane, Yotpo Popmunk: Email & Phone Pop‑upsNot specified | ||
| Campaign Types | Giveaways, Early Access, Restocks, Product Launches | Not specified |
Campaign Types HiTide: Grow your SMS ListGiveaways, Early Access, Restocks, Product Launches Popmunk: Email & Phone Pop‑upsNot specified | ||
| Target Merchant | Brands Active on Instagram using Existing SMS Platforms | General Shopify Merchants seeking On-site Lead Generation |
Target Merchant HiTide: Grow your SMS ListBrands Active on Instagram using Existing SMS Platforms Popmunk: Email & Phone Pop‑upsGeneral Shopify Merchants seeking On-site Lead Generation | ||
| Ease of Use (Inferred) | Potentially Easier due to Pre-Built Integrations and Templates | Requires Pop-up Design and Configuration |
Ease of Use (Inferred) HiTide: Grow your SMS ListPotentially Easier due to Pre-Built Integrations and Templates Popmunk: Email & Phone Pop‑upsRequires Pop-up Design and Configuration | ||
| Value Proposition | Maximize ROI from Instagram Marketing Efforts | Capture leads Directly on Website |
Value Proposition HiTide: Grow your SMS ListMaximize ROI from Instagram Marketing Efforts Popmunk: Email & Phone Pop‑upsCapture leads Directly on Website | ||
Our Verdict
For merchants heavily invested in Instagram marketing and already using established SMS platforms like Klaviyo or Attentive, HiTide: Grow your SMS List is the stronger choice. Its integrations, campaign templates, and focus on social ROI provide a targeted approach to SMS list growth. The higher number of reviews also suggests greater reliability and user satisfaction.
Popmunk: Email & Phone Pop-ups, on the other hand, is better suited for merchants seeking a general solution for capturing email and phone numbers directly on their website. It is a good starting point for stores without established SMS infrastructure or strong Instagram presence, but it lacks HiTide's specialized focus and integrations. However, the small number of reviews is a potential risk factor, and merchants should proceed with caution.
Common Questions
Which app is easier to set up?
HiTide is potentially easier to set up for merchants already using integrated SMS platforms due to its pre-built integrations. Popmunk requires designing and configuring pop-ups, which could involve more initial effort.
Which app is better for targeting Instagram users?
HiTide is the clear choice for targeting Instagram users as it focuses on SMS list growth through Instagram DM automation.
Which app integrates with Klaviyo?
HiTide explicitly states integration with Klaviyo, while Popmunk does not specify any integrations in the provided description.
Which app is better for running giveaway campaigns?
HiTide is better suited for running giveaway campaigns due to its ready-made campaign templates designed for SMS list growth through such events.
Which has a larger customer base?
HiTide likely has a larger customer base due to its significantly higher number of reviews (20 vs 2).
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