HiTide: Grow your SMS List vs Universal SMS Pakistanfor Shopify (2026)
HiTide: Grow your SMS List and Universal SMS Pakistan both aim to enhance SMS marketing for Shopify merchants, but they serve distinct purposes. HiTide focuses specifically on growing SMS subscriber lists through Instagram DM automation, positioning itself as an add-on to existing SMS platforms like Attentive, Klaviyo, and Yotpo. Its strength lies in its Instagram integration, providing tools to acquire new subscribers via giveaways, early access promotions, and other campaigns. This makes it ideal for merchants with a strong Instagram presence who want to leverage social media for SMS list growth. Universal SMS Pakistan, on the other hand, is a more comprehensive SMS solution focused on automating transactional and marketing SMS messages related to orders, abandoned carts, and general promotions. It emphasizes improving customer satisfaction and sales through order notifications, OTP verification, and abandoned cart recovery. This app targets merchants looking for a streamlined solution to manage their customer communication directly through SMS, especially those operating in regions where SMS is a preferred communication method. While HiTide integrates deeply with Instagram, Universal SMS Pakistan directly manages order-related and marketing SMS, representing a more direct and complete SMS marketing system.
At a Glance
HiTide: Grow your SMS List
20 reviews
Universal SMS Pakistan
9 reviews
Detailed Overview
HiTide: Grow your SMS List
Grow your SMS list effortlessly with HiTide's Instagram DM automation platform.
Key Features
- Integrated with Attentive, BigCo, Klaviyo, Postscript, Sendlane and Yotpo
- Choose from ready-made Instagram Direct Message templates or craft your own
- Connect IG securely using Meta-approved API, without sharing your password
- Run giveaways, early access, restock, & drop campaigns for SMS list growth
Universal SMS Pakistan
Send automated Order notification, Abandoned cart recovery, OTP and Bulk marketing SMS to customers.
Key Features
- Instant order notifications and Verify orders via OTP with customized sms.
- Auto send abandoned cart recovery sms to customers and offer them discount.
- Send Bulk marketing sms, discount offers and product alerts to all customers.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating HiTide: Grow your SMS List5/5 Universal SMS Pakistan5/5 | ||
| Reviews | 20 | 9 |
Reviews HiTide: Grow your SMS List20 Universal SMS Pakistan9 | ||
| Primary Function | SMS List Growth (Instagram) | Automated SMS (Order Notifications, Abandoned Cart) |
Primary Function HiTide: Grow your SMS ListSMS List Growth (Instagram) Universal SMS PakistanAutomated SMS (Order Notifications, Abandoned Cart) | ||
| Integrations | Attentive, BigCo, Klaviyo, Postscript, Sendlane, Yotpo | SMS Account (Generic) |
Integrations HiTide: Grow your SMS ListAttentive, BigCo, Klaviyo, Postscript, Sendlane, Yotpo Universal SMS PakistanSMS Account (Generic) | ||
| Target Merchant | Merchants with strong Instagram presence | Merchants seeking order/transactional SMS automation |
Target Merchant HiTide: Grow your SMS ListMerchants with strong Instagram presence Universal SMS PakistanMerchants seeking order/transactional SMS automation | ||
| Value Proposition | Acquire new SMS subscribers through social media | Improve customer satisfaction and sales through SMS automation |
Value Proposition HiTide: Grow your SMS ListAcquire new SMS subscribers through social media Universal SMS PakistanImprove customer satisfaction and sales through SMS automation | ||
| SMS Platform Dependency | Requires existing SMS Platform | Independent SMS Solution |
SMS Platform Dependency HiTide: Grow your SMS ListRequires existing SMS Platform Universal SMS PakistanIndependent SMS Solution | ||
| Campaign Types | Giveaways, Early Access, Restocks, Product Launches | Order Notifications, Abandoned Cart Recovery, Bulk Marketing |
Campaign Types HiTide: Grow your SMS ListGiveaways, Early Access, Restocks, Product Launches Universal SMS PakistanOrder Notifications, Abandoned Cart Recovery, Bulk Marketing | ||
Our Verdict
For merchants heavily reliant on Instagram for marketing and looking to expand their SMS list, HiTide: Grow your SMS List is the superior choice. It acts as a targeted tool to funnel Instagram followers into SMS subscribers, working in tandem with existing SMS marketing platforms. Its integration with major SMS providers streamlines the process and allows for a unified marketing strategy.
However, if a merchant needs a comprehensive SMS solution to automate order-related communications, verify orders, and recover abandoned carts through SMS, Universal SMS Pakistan is the better option. Its focus on transactional and marketing SMS makes it a one-stop-shop for customer communication. Merchants should consider their specific needs and current marketing infrastructure when making a decision.
Common Questions
Does HiTide send order notifications?
No, HiTide focuses on growing your SMS list through Instagram. It works with your existing SMS marketing platform, which you would use for order notifications.
Can Universal SMS Pakistan integrate with Attentive?
The description does not mention specific integrations like Attentive. It connects to your existing SMS account.
Which app is easier to set up?
HiTide might require a bit more setup as it needs to connect to both Instagram and your SMS platform. Universal SMS Pakistan might be simpler to set up if you only need to connect it to an SMS account and configure automated messages. However, actual ease of use depends on the specific features and user interfaces of the apps in 2026.
Which app is better for beginners?
Universal SMS Pakistan might be more beginner-friendly because it offers a complete SMS marketing solution without requiring integration with another major SMS marketing platform at the start. HiTide is more suitable for users who have a good grasp of SMS marketing already.
Which app is better for running promotions?
Both apps are good for running promotions. HiTide shines at driving SMS opt-ins *through* promotions on Instagram. Universal SMS Pakistan helps run SMS marketing promotions to people *already* in your SMS list.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store