Insertr: Marketing Automation and Selling Point are both 5-star rated apps in the Shopify app store, but they serve entirely different purposes. Insertr focuses on enhancing order fulfillment and marketing through automated physical inserts, targeting merchants who want to leverage physical marketing materials to drive sales and improve customer loyalty. Selling Point, on the other hand, addresses the challenge of migrating or importing gift cards and store credits from other platforms to Shopify, catering to merchants switching platforms or consolidating their sales channels. Insertr automates the process of adding marketing inserts to orders based on customizable rules, allowing merchants to target specific customer segments or promote relevant products. It also tracks the ROI of these inserts, providing valuable data for optimizing marketing campaigns. Selling Point simplifies the often complex task of migrating gift card data, offering a user-friendly solution for importing and managing gift cards and store credits, especially useful for businesses with a large existing customer base with outstanding balances. The apps differ significantly in their functionality, target audience, and problem-solving approach. Insertr is all about optimizing the post-purchase experience through physical marketing, while Selling Point focuses on the pre-migration process of consolidating customer value assets onto Shopify. Both apps enhance the customer experience, but through entirely different channels.
4 reviews
45 reviews
We track Physical Marketing Performance like you're used to tracking Email Marketing Performance!
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
| Rating | 5/5 | 5/5 |
Rating Insertr: Marketing Automation5/5 Selling Point5/5 | ||
| Reviews | 4 | 45 |
Reviews Insertr: Marketing Automation4 Selling Point45 | ||
| Primary Function | Automated physical marketing inserts | Gift card/store credit migration and import |
Primary Function Insertr: Marketing AutomationAutomated physical marketing inserts Selling PointGift card/store credit migration and import | ||
| Target Merchant | Merchants using physical marketing, those using 3PL warehouses | Merchants migrating to Shopify, consolidating platforms, or needing bulk gift card generation |
Target Merchant Insertr: Marketing AutomationMerchants using physical marketing, those using 3PL warehouses Selling PointMerchants migrating to Shopify, consolidating platforms, or needing bulk gift card generation | ||
| Ease of Use | Automated, minimal manual work required post-setup | Simplified migration process, user-friendly interface |
Ease of Use Insertr: Marketing AutomationAutomated, minimal manual work required post-setup Selling PointSimplified migration process, user-friendly interface | ||
| Value Proposition | Increased customer loyalty, higher ROI on marketing spend, optimized fulfillment | Streamlined migration, prevents loss of customer value, facilitates marketing promotions |
Value Proposition Insertr: Marketing AutomationIncreased customer loyalty, higher ROI on marketing spend, optimized fulfillment Selling PointStreamlined migration, prevents loss of customer value, facilitates marketing promotions | ||
| 3PL Integration | Seamless, works with any 3PL | Not applicable |
3PL Integration Insertr: Marketing AutomationSeamless, works with any 3PL Selling PointNot applicable | ||
| Marketing Focus | Post-purchase, physical marketing | Pre- or during-migration, digital marketing via gift cards |
Marketing Focus Insertr: Marketing AutomationPost-purchase, physical marketing Selling PointPre- or during-migration, digital marketing via gift cards | ||
The choice between Insertr: Marketing Automation and Selling Point depends entirely on the merchant's needs. If the merchant is looking to enhance their post-purchase experience through targeted physical marketing inserts and wants to automate this process with 3PL compatibility, Insertr is the clear choice. The ROI tracking features are a major bonus.
However, if the merchant is migrating to Shopify from another platform or needs a solution to import or generate gift cards/store credits in bulk, Selling Point is the superior option. The low review count for Insertr relative to Selling Point might warrant further investigation or a trial period before committing.
While Insertr directly manages physical inserts, the data it provides on insert performance (subscription upsells, cross-sells) can inform and improve your email marketing strategies by understanding which products and promotions resonate most with your customers.
No, Selling Point is also useful for merchants already on Shopify who need to import gift cards from offline systems, generate gift cards for marketing promotions, or consolidate store credits from different sales channels.
No, Insertr is designed to be user-friendly and requires no coding. The rules for inserting products are set up through a visual interface, and the app integrates seamlessly with existing Shopify orders.
Selling Point can migrate both virtual and physical gift cards from any platform into Shopify. It can convert physical gift cards into virtual ones, ensuring no customer value is lost during the migration.
Insertr adds the physical inserts as $0 line items in the order, which are then picked and packed by your 3PL or warehouse just like any other product. This eliminates manual intervention and ensures accurate fulfillment.
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