KNO Post Purchase Surveys vs REVIEWS.io Product Reviews Appfor Shopify (2026)
KNO Post Purchase Surveys and REVIEWS.io Product Reviews App both aim to enhance Shopify merchants' understanding of their customers, but they approach it from fundamentally different angles. KNO focuses intensely on post-purchase attribution and understanding the *why* behind customer purchases. REVIEWS.io, on the other hand, centers on collecting and leveraging product reviews and user-generated content (UGC) to build social proof and drive conversions. While both apps gather customer input, KNO is designed for in-depth marketing and product analysis, whereas REVIEWS.io is optimized for improving product discoverability and sales.
At a Glance
KNO Post Purchase Surveys
80 reviews
REVIEWS.io Product Reviews App
4 reviews
Detailed Overview
KNO Post Purchase Surveys
Unlock insights with post-purchase surveys for attribution, CRO, CX, product development, and more.
Key Features
- 5 min setup with 30+ full survey templates and dozens of pre-built questions.
- Use logic flows for in-depth analysis and actions to boost customer engagement.
- Attribution reports & analyses to better understand ad performance.
- Target surveys to customer segments with data filters for better analysis.
- Integrates with top platforms and offers data dispersion via REST API.
REVIEWS.io Product Reviews App
Collect and display product reviews and UGC. Use social proof to increase traffic and conversions.
Key Features
- Showcase reviews & UGC on your store and in marketing campaigns with 15+ widgets
- Improve organic and paid results with integrated Google reviews and star ratings
- Collect reviews via email & SMS, or integrate with Klaviyo, Shopify Flow, & more
- Improve segmentation by collecting zero-party data through Attributes & Surveys
- Maximize impact by syndicating reviews with TikTok Shop, the Shop app, and more
Feature Comparison
| Rating | 4.7/5 | 4.7/5 |
Rating KNO Post Purchase Surveys4.7/5 REVIEWS.io Product Reviews App4.7/5 | ||
| Reviews | 80 | 4 |
Reviews KNO Post Purchase Surveys80 REVIEWS.io Product Reviews App4 | ||
| Primary Focus | Post-Purchase Attribution & Customer Motivation | Product Reviews & UGC Collection |
Primary Focus KNO Post Purchase SurveysPost-Purchase Attribution & Customer Motivation REVIEWS.io Product Reviews AppProduct Reviews & UGC Collection | ||
| Key Feature Highlight | Advanced Attribution Models & Logic Flows | UGC Integration & Google Reviews Syndication |
Key Feature Highlight KNO Post Purchase SurveysAdvanced Attribution Models & Logic Flows REVIEWS.io Product Reviews AppUGC Integration & Google Reviews Syndication | ||
| Data Collection Method | Targeted Post-Purchase Surveys | Automated Email/SMS Review Requests |
Data Collection Method KNO Post Purchase SurveysTargeted Post-Purchase Surveys REVIEWS.io Product Reviews AppAutomated Email/SMS Review Requests | ||
| Integrations | Top platforms & REST API | Klaviyo, Shopify Flow, TikTok Shop, Shop app |
Integrations KNO Post Purchase SurveysTop platforms & REST API REVIEWS.io Product Reviews AppKlaviyo, Shopify Flow, TikTok Shop, Shop app | ||
| Merchant Target | Data-driven marketers seeking attribution insights | Merchants prioritizing social proof & conversion rate optimization |
Merchant Target KNO Post Purchase SurveysData-driven marketers seeking attribution insights REVIEWS.io Product Reviews AppMerchants prioritizing social proof & conversion rate optimization | ||
| Zero-Party Data | Understanding customer motivations | Segmentation through Attributes & Surveys |
Zero-Party Data KNO Post Purchase SurveysUnderstanding customer motivations REVIEWS.io Product Reviews AppSegmentation through Attributes & Surveys | ||
| Value Proposition | Informed marketing decisions based on customer feedback | Increased visibility, trust, and conversions |
Value Proposition KNO Post Purchase SurveysInformed marketing decisions based on customer feedback REVIEWS.io Product Reviews AppIncreased visibility, trust, and conversions | ||
Our Verdict
For merchants laser-focused on understanding the ROI of their marketing channels and the specific motivations driving customer purchases, KNO Post Purchase Surveys is the stronger choice. Its advanced attribution models and targeted surveys provide a deep dive into customer behavior. However, for businesses prioritizing social proof, increasing product visibility on Google and other platforms, and leveraging user-generated content to drive sales, REVIEWS.io Product Reviews App is the better option. Its robust review collection and syndication features are geared towards optimizing the customer journey from awareness to purchase. Due to the low number of reviews for REVIEWS.io, further investigation into user satisfaction is recommended before making a final decision.
Common Questions
Which app is easier to set up?
KNO claims a 5-minute setup with pre-built templates, suggesting a simpler initial configuration compared to potentially more complex review collection workflows of REVIEWS.io.
Which app is better for understanding marketing ROI?
KNO is specifically designed for attribution analysis and understanding the revenue impact of different marketing channels. REVIEWS.io focuses on improving conversion rates through social proof rather than direct ROI analysis.
Which app helps with SEO?
REVIEWS.io, with its Google review integrations and star ratings, directly contributes to improved search engine visibility and organic traffic.
Do both apps use zero-party data?
Yes, both apps utilize zero-party data. KNO uses surveys to understand customer motivations, while REVIEWS.io utilizes attributes and surveys to improve segmentation.
Which app offers integrations with more marketing platforms?
KNO states integration with top platforms and offers a REST API which would allow integrations to almost any other system. REVIEWS.io lists Klaviyo and Shopify Flow for marketing, along with platforms like TikTok Shop and the Shop App that are designed to boost product discovery and sales.
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