Magical XML/HTML Sitemap vs Size Swatchfor Shopify (2026)
Magical XML/HTML Sitemap and Size Swatch, while sharing the 'Search and navigation' Shopify category, address fundamentally different needs for Shopify merchants. Magical XML/HTML Sitemap focuses on improving website SEO and user navigation through customizable sitemaps, targeting merchants seeking to boost their search engine rankings and enhance website discoverability. Its key value proposition lies in its easy-to-use sitemap builder and integration with Google's XML sitemap requirements. Size Swatch, on the other hand, caters specifically to fashion stores. It improves the shopping experience by displaying product sizes and variants directly on collection and homepage listings, allowing customers to quickly identify available sizes and stock levels. Its strength lies in its customization options, enabling merchants to tailor the visual appearance of size swatches to match their store's branding and create a sense of urgency for low-stock items.
At a Glance
Magical XML/HTML Sitemap
24 reviews
Size Swatch
38 reviews
Detailed Overview
Magical XML/HTML Sitemap
Easily add customizable XML/HTML sitemaps - improve navigation and start ranking higher on Google.
Key Features
- Add a customizable HTML Sitemap
- Link your XML sitemap for Google SEO
- Customize your sitemap with unique layouts and styles
- Use rules to automatically display new content on your HTML sitemap
Size Swatch
Display variants | Sizes in a swatch on the collection page & homepage - customize for your store!
Key Features
- Show product sizes | variants on collection and homepage in a text swatch
- Customize the swatch - shape, size, color to suit your store theme & branding
- Show stock availability of variants on the collection page without a filter
- Customize out of stock swatches with a cross-out, strike through or make hidden
- Create urgency for low stock inventory using tooltip messages like 'Almost gone'
Feature Comparison
| Rating | 5/5 | 4.9/5 |
Rating Magical XML/HTML Sitemap5/5 Size Swatch4.9/5 | ||
| Reviews | 24 | 38 |
Reviews Magical XML/HTML Sitemap24 Size Swatch38 | ||
| Core Function | Sitemap Generation & SEO | Size/Variant Swatches |
Core Function Magical XML/HTML SitemapSitemap Generation & SEO Size SwatchSize/Variant Swatches | ||
| Target Merchant | All Stores (SEO Focused) | Fashion Stores |
Target Merchant Magical XML/HTML SitemapAll Stores (SEO Focused) Size SwatchFashion Stores | ||
| Primary Benefit | Improved SEO & Navigation | Enhanced Shopping Experience & Conversion |
Primary Benefit Magical XML/HTML SitemapImproved SEO & Navigation Size SwatchEnhanced Shopping Experience & Conversion | ||
| Customization | Sitemap Layout & Style | Swatch Shape, Color, and Stock Indicators |
Customization Magical XML/HTML SitemapSitemap Layout & Style Size SwatchSwatch Shape, Color, and Stock Indicators | ||
| Google Integration | XML Sitemap Submission | None explicitly mentioned |
Google Integration Magical XML/HTML SitemapXML Sitemap Submission Size SwatchNone explicitly mentioned | ||
| Variant Presentation | Not applicable | Text Swatches on Collection/Homepage |
Variant Presentation Magical XML/HTML SitemapNot applicable Size SwatchText Swatches on Collection/Homepage | ||
Our Verdict
The choice between Magical XML/HTML Sitemap and Size Swatch depends entirely on the merchant's needs. For stores aiming to improve their SEO performance, enhance site navigation, and ensure Google can efficiently crawl their website, Magical XML/HTML Sitemap is the clear choice. Its strength is in its sitemap creation and XML linking to Google.
However, for fashion-focused Shopify stores aiming to streamline the shopping experience and boost conversions by visually presenting product sizes and availability on collection and homepage listings, Size Swatch is far more suitable. The ability to customize the swatches and display stock levels directly addresses the unique needs of apparel merchants. Ultimately, they solve totally separate problems.
Common Questions
Can Size Swatch improve my store's SEO?
While Size Swatch isn't directly designed for SEO, improving user experience can indirectly benefit SEO by reducing bounce rates and increasing time on site. Better product presentation potentially leads to more sales, which is a long-term factor in SEO ranking. The app's description, however, makes no claims of directly improving SEO.
Is Magical XML/HTML Sitemap suitable for a small store with only a few products?
Yes, Magical XML/HTML Sitemap can still be beneficial even for small stores. A well-structured sitemap helps search engines understand the website's structure, regardless of size, and ensures that all pages are indexed properly.
Does Size Swatch work with all Shopify themes?
The description states automatic installation for all Shopify-built themes, plus quick support for others, suggesting it is widely compatible but may require some manual configuration for non-Shopify themes.
Can I customize the design of my sitemap with Magical XML/HTML Sitemap?
Yes, Magical XML/HTML Sitemap specifically highlights the ability to customize your sitemap with unique layouts and styles.
Does Size Swatch offer urgency messaging for low stock items?
Yes, Size Swatch allows you to create urgency by using tooltip messages like 'Almost gone' for low stock inventory.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store