Matrixify vs Metafields Gurufor Shopify (2026)
Matrixify and Metafields Guru are both Shopify apps designed to help merchants manage store data in bulk, but they target different needs. Matrixify is a comprehensive data management tool focusing on importing, exporting, updating, and migrating various data types, from products and customers to orders and metafields, supporting large datasets and multiple integrations (Google Sheets, FTP, Excel). It emphasizes backup, restore, and store-to-store data transfer. Metafields Guru, on the other hand, specializes in metafield management, emphasizing the ease of creating, updating, and displaying metafields on the storefront without coding. Metafields Guru is positioned as a user-friendly solution for enhancing the storefront with custom data through metafields. It offers a browser extension for managing metafields directly within the Shopify admin panel and an Excel-like editor for intuitive bulk editing. While Matrixify supports metafields within its broader data management capabilities, Metafields Guru provides a dedicated and more streamlined experience for merchants primarily focused on leveraging metafields to customize their storefront. The choice depends on whether a merchant requires a broad data management solution or a specialized tool for metafield manipulation.
At a Glance
Matrixify
503 reviews
Metafields Guru
232 reviews
Detailed Overview
Matrixify
Matrixify app helps you to manage store data - bulk import, export, update and migrate.
Key Features
- Import and Export data using Excel, Google Sheets or CSV files.
- Migrate from WooCommerce, WordPress, Magento, BigCommerce, Lightspeed, others.
- Backup data, restore data. Copy data from store to store.
- Schedule Export and schedule Import jobs, auto-repeat.
- Monitor and control Export and Import jobs as they happen, see job history.
Metafields Guru
Metafields are the key to a unique storefront. Our app is the key to metafields. It's that simple.
Key Features
- Create, update, and delete metafields in bulk with a single click.
- Display metafields on the storefront without coding and hassle.
- Export metafields to / import from a CSV file. Create backups and migrate data.
- Utilize the intuitive UI and user-assisting features of the Excel-like editor.
- Use browser extension to manage metafields directly in the Shopify admin panel.
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Matrixify4.9/5 Metafields Guru5/5 | ||
| Reviews | 503 | 232 |
Reviews Matrixify503 Metafields Guru232 | ||
| Core Functionality | Bulk data import/export/migration (broad scope) | Metafield management and display |
Core Functionality MatrixifyBulk data import/export/migration (broad scope) Metafields GuruMetafield management and display | ||
| Data Scope | Products, Customers, Orders, Metafields, etc. | Primarily Metafields |
Data Scope MatrixifyProducts, Customers, Orders, Metafields, etc. Metafields GuruPrimarily Metafields | ||
| Ease of Use | More complex, suited for technical users | Intuitive UI, Excel-like editor, browser extension |
Ease of Use MatrixifyMore complex, suited for technical users Metafields GuruIntuitive UI, Excel-like editor, browser extension | ||
| Target Merchant | Merchants migrating stores, managing large datasets, or requiring extensive data manipulation. | Merchants focused on customizing their storefront with metafields without coding. |
Target Merchant MatrixifyMerchants migrating stores, managing large datasets, or requiring extensive data manipulation. Metafields GuruMerchants focused on customizing their storefront with metafields without coding. | ||
| Data Size Limit | Up to 20 GB | Not specified, but likely smaller |
Data Size Limit MatrixifyUp to 20 GB Metafields GuruNot specified, but likely smaller | ||
| Storefront Integration | Indirect, through data management | Direct metafield display without coding |
Storefront Integration MatrixifyIndirect, through data management Metafields GuruDirect metafield display without coding | ||
| Pricing Structure | Not specified | Not specified |
Pricing Structure MatrixifyNot specified Metafields GuruNot specified | ||
Our Verdict
For merchants needing a comprehensive solution to import, export, migrate, and manage all types of Shopify data, including metafields, Matrixify is the better choice. Its ability to handle large datasets and integrate with various platforms makes it ideal for complex data management tasks, especially during store migrations. However, for merchants whose primary goal is to enhance their storefront with custom data using metafields and prefer a user-friendly, no-code solution, Metafields Guru is the more suitable option. Its dedicated focus on metafields and intuitive UI makes it easier to implement custom storefront elements.
Common Questions
Which app is better for store migration?
Matrixify is generally better for store migration due to its ability to handle a wider range of data types and large datasets.
Which app is easier to use for non-technical users?
Metafields Guru is easier for non-technical users, offering an intuitive UI, Excel-like editor, and a browser extension for direct metafield management within the Shopify admin panel. Matrixify has a steeper learning curve.
Can both apps be used for backing up data?
Yes, both apps offer data backup functionality, but Matrixify provides a more comprehensive backup solution due to its wider scope of data types.
Which app offers direct storefront integration without coding?
Metafields Guru allows you to display metafields on the storefront without coding, whereas Matrixify's storefront integration is indirect, managed through data import/export processes.
If I only need to manage metafields, which app should I choose?
If your primary focus is on metafield management and storefront customization, Metafields Guru is the better option due to its dedicated features and user-friendly interface.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store