Matrixify vs Multifeeds & Pixelsfor Shopify (2026)
Matrixify and Multifeeds & Pixels are both highly-rated Shopify apps (4.9/5) facilitating store management. However, they cater to very different needs. Matrixify focuses on comprehensive bulk data management. It's designed for importing, exporting, updating, migrating, and backing up a wide range of store data, from products and customers to orders and metafields. It excels in handling large datasets and offers integrations with various data sources like Google Sheets and FTP servers. Multifeeds & Pixels, on the other hand, specializes in product feed optimization and conversion tracking. It helps merchants create high-quality product feeds for various marketing channels and set up accurate conversion tracking pixels.
At a Glance
Matrixify
503 reviews
Multifeeds & Pixels
922 reviews
Detailed Overview
Matrixify
Matrixify app helps you to manage store data - bulk import, export, update and migrate.
Key Features
- Import and Export data using Excel, Google Sheets or CSV files.
- Migrate from WooCommerce, WordPress, Magento, BigCommerce, Lightspeed, others.
- Backup data, restore data. Copy data from store to store.
- Schedule Export and schedule Import jobs, auto-repeat.
- Monitor and control Export and Import jobs as they happen, see job history.
Multifeeds & Pixels
Optimize product feeds with attribute expressions. Easy and accurate conversion tracking tag/pixels.
Key Features
- Google feed, Facebook feed, Bol, Bing, Pinterest, Klaviyo,.. and custom feeds.
- Multi pixel/conversion tracking tags. Google Automated Discounts URL integration
- Customizable expressions for feed attributes and product/variant/image filters
- Localized feeds in multiple currencies / languages / domains. GTIN syncing
- Shopify Markets as well as Global-E localization solution.
Feature Comparison
| Rating | 4.9/5 | 4.9/5 |
Rating Matrixify4.9/5 Multifeeds & Pixels4.9/5 | ||
| Reviews | 503 | 922 |
Reviews Matrixify503 Multifeeds & Pixels922 | ||
| Core Function | Bulk Data Management | Product Feed Optimization & Conversion Tracking |
Core Function MatrixifyBulk Data Management Multifeeds & PixelsProduct Feed Optimization & Conversion Tracking | ||
| Target User | Merchants needing comprehensive data management & migration | Merchants focused on marketing and advertising performance |
Target User MatrixifyMerchants needing comprehensive data management & migration Multifeeds & PixelsMerchants focused on marketing and advertising performance | ||
| Key Integrations | Excel, Google Sheets, FTP Servers | Google, Facebook, TikTok, Pinterest, Klaviyo, Shopify Markets, Global-E |
Key Integrations MatrixifyExcel, Google Sheets, FTP Servers Multifeeds & PixelsGoogle, Facebook, TikTok, Pinterest, Klaviyo, Shopify Markets, Global-E | ||
| Data Focus | Comprehensive Store Data (Products, Customers, Orders, etc.) | Product Data and Conversion Events |
Data Focus MatrixifyComprehensive Store Data (Products, Customers, Orders, etc.) Multifeeds & PixelsProduct Data and Conversion Events | ||
| Automation | Scheduled Imports/Exports, Auto-repeat Jobs | Automated Rules for Feed Attributes |
Automation MatrixifyScheduled Imports/Exports, Auto-repeat Jobs Multifeeds & PixelsAutomated Rules for Feed Attributes | ||
| Use Cases | Store Migration, Data Backups, Bulk Updates | Multi-channel Marketing, Conversion Tracking, International Sales |
Use Cases MatrixifyStore Migration, Data Backups, Bulk Updates Multifeeds & PixelsMulti-channel Marketing, Conversion Tracking, International Sales | ||
Our Verdict
The choice between Matrixify and Multifeeds & Pixels depends entirely on the merchant's needs. If the priority is managing and migrating large volumes of store data, performing backups, or bulk updating product information, Matrixify is the clear choice. Its robust features and ability to handle large files make it ideal for complex data management tasks. However, if the primary goal is to optimize product feeds for advertising platforms like Google and Facebook, improve conversion tracking, and expand into international markets, Multifeeds & Pixels is the better option. Its focus on feed customization and pixel integration makes it a superior tool for marketing-focused merchants.
Common Questions
Can I use both Matrixify and Multifeeds & Pixels together?
Yes, these apps address distinct needs. You can use Matrixify for comprehensive data management and Multifeeds & Pixels for optimizing your product feeds for marketing purposes.
Which app is easier to use for beginners?
Multifeeds & Pixels might be slightly easier for beginners due to its focused functionality. Matrixify, while powerful, has a broader feature set that might require a steeper learning curve.
Can Multifeeds & Pixels migrate data from other platforms?
No, Multifeeds & Pixels does not focus on platform migration. Matrixify is designed to migrate data from platforms like WooCommerce and Magento.
Does Matrixify help with marketing?
Indirectly, yes. By allowing you to efficiently manage product data, Matrixify can help ensure your product information is accurate and up-to-date, which can improve marketing campaign performance. However, it doesn't offer direct marketing features like Multifeeds & Pixels.
What if I only need to update a few product descriptions?
While Matrixify can handle this, it might be overkill. Consider using Shopify's built-in editor or a simpler bulk editor app if you only need to make minor changes to a small number of products.
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