Mipler — Advanced Reports vs Retention Xfor Shopify (2026)
Mipler — Advanced Reports and Retention X are both highly-rated (5/5) Shopify apps in the Operations and Analytics categories, but they cater to different needs. Mipler focuses on providing comprehensive, customizable reporting and data visualization capabilities. It empowers merchants to build custom reports, analyze sales, financial, customer, and inventory data using metafields, tags, and other store properties. Mipler emphasizes ease of use and offers features like real-time support for custom report creation and the ability to share reports publicly. Retention X, on the other hand, positions itself as an "E-Commerce Growth OS," offering a broader suite of tools beyond reporting, including customer intelligence, conversion tracking, attribution, and marketing automation. Its core strengths lie in customer-centric data analysis (LTV, cohorts, RFM) and automating marketing efforts (audience segmentation, product merchandising) based on conversion data. While it also offers analytical capabilities, its primary focus is on improving customer lifetime value and streamlining marketing processes. Therefore, Mipler is for the merchant who wants to customize reports using many different data points. Retention X is for merchants prioritizing customer-centric growth through automation.
At a Glance
Mipler — Advanced Reports
492 reviews
Retention X
118 reviews
Detailed Overview
Mipler — Advanced Reports
Easily build custom reports and dashboards with metrics to visualize any data from your store.
Key Features
- Real-time support: Let us create your custom reports for you.
- Safely share any report using public links, no need for Shopify admin access.
- Send report as attachments (CSV, Excel, or PDF) via scheduled emails.
- Gain comprehensive insights using tags, metafields, and note attributes.
- AI Assistant that helps create or adjust reports, and even add new columns.
Retention X
E-Commerce Growth OS: Customer Analytics, Tracking, Attribution & Marketing Automation.
Key Features
- Customer Intelligence: LTV, cohorts, RFM, attribution & product analytics
- Identity & Tracking: Server-side, cross-device. Resolve anonymous sessions
- Automated Audiences: Create & sync segments to Klaviyo, Meta, Google and TikTok
- Auto Merchandising: Automate product sorting based on real conversion data
- Conversion APIs: Push enriched events to ad platforms for to optimize spend
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Mipler — Advanced Reports5/5 Retention X5/5 | ||
| Reviews | 492 | 118 |
Reviews Mipler — Advanced Reports492 Retention X118 | ||
| Core Focus | Customizable Reporting & Analytics | Customer Intelligence & Marketing Automation |
Core Focus Mipler — Advanced ReportsCustomizable Reporting & Analytics Retention XCustomer Intelligence & Marketing Automation | ||
| Key Data Points | Metafields, Tags, Notes | LTV, Cohorts, RFM |
Key Data Points Mipler — Advanced ReportsMetafields, Tags, Notes Retention XLTV, Cohorts, RFM | ||
| Marketing Automation | Scheduled Email Reports | Audience Segmentation, Auto Merchandising |
Marketing Automation Mipler — Advanced ReportsScheduled Email Reports Retention XAudience Segmentation, Auto Merchandising | ||
| Support Style | Real-time support for custom reports | Hands-on support |
Support Style Mipler — Advanced ReportsReal-time support for custom reports Retention XHands-on support | ||
| Ease of Use | High - Focus on easy report building | Intuitive UI, but broader feature set may require learning |
Ease of Use Mipler — Advanced ReportsHigh - Focus on easy report building Retention XIntuitive UI, but broader feature set may require learning | ||
| Value Proposition | Granular insights into store performance using custom reports | Maximizing growth, retention, and AOV through data-driven automation |
Value Proposition Mipler — Advanced ReportsGranular insights into store performance using custom reports Retention XMaximizing growth, retention, and AOV through data-driven automation | ||
| AI Integration | AI Assistant for report creation | Not explicitly mentioned |
AI Integration Mipler — Advanced ReportsAI Assistant for report creation Retention XNot explicitly mentioned | ||
Our Verdict
For merchants primarily seeking in-depth, highly customizable reporting capabilities with the ability to use various data points for analysis, Mipler — Advanced Reports is the stronger choice. Its real-time support for custom reports and AI assistant can be invaluable for businesses with specific reporting needs.
However, for merchants prioritizing customer-centric growth and looking for an all-in-one platform encompassing customer intelligence, marketing automation, and attribution, Retention X offers a more comprehensive solution. While Mipler can generate customer reports, Retention X's focus on LTV, cohorts, and automated audiences directly addresses customer retention and growth strategies. Therefore, a smaller merchant would find that the comprehensive suite of tools in Retention X is preferable over having to create reports in Mipler from scratch.
Common Questions
Which app is easier to use for building custom reports?
Mipler is likely easier for building custom reports due to its focus on reporting, real-time support for custom report creation and AI assistant feature.
Which app provides better insights into customer lifetime value (LTV)?
Retention X explicitly includes LTV as a core feature of its customer intelligence offering, making it the better choice for LTV analysis.
Which app is better for automating marketing campaigns?
Retention X is designed for marketing automation with features like automated audiences and auto merchandising. Mipler provides automated email reports, but not full marketing campaign automation.
Which app integrates with Google Sheets?
Mipler can export data directly to Google Sheets.
Which app is more suitable for analyzing product performance based on conversion data?
Retention X excels in this area due to its auto merchandising feature which helps automates product sorting based on real conversion data
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