OC Meta Pixel Facebook Pixels vs SM Post Purchase Survey & NPSfor Shopify (2026)
OC Meta Pixel Facebook Pixels and SM Post Purchase Survey & NPS, while both falling under the 'Analytics' category on Shopify, serve vastly different purposes. OC Meta Pixel Facebook Pixels focuses on improving the accuracy and effectiveness of Facebook and TikTok advertising campaigns. It aims to help merchants overcome challenges related to data tracking, ad blockers, and inaccurate event reporting by providing multiple pixel setup, Conversion API integration, and UTM tracking. On the other hand, SM Post Purchase Survey & NPS centers around gathering direct customer feedback through post-purchase surveys and NPS scoring. It's designed to help merchants understand customer satisfaction, identify areas for improvement in the buying experience, and address potential objections. The primary difference lies in their data sources and applications. OC Meta Pixel Facebook Pixels uses pixel data and conversion API to refine ad targeting and optimize ROAS, relying on tracking user behavior on websites and apps. SM Post Purchase Survey & NPS, in contrast, directly solicits customer opinions and insights through surveys. Therefore, one helps improve ad performance and the other helps in improving the overall customer experience.
At a Glance
OC Meta Pixel Facebook Pixels
68 reviews
SM Post Purchase Survey & NPS
6 reviews
Detailed Overview
OC Meta Pixel Facebook Pixels
Maximize Facebook Pixel Ad Report! Multiple Facebook Pixels, Conversion API, UTM Tracking, Pixle
Key Features
- Setup multiple Meta Pixels & TikTok Pixel in only 1 Step, No Login, No coding
- Bypass iOS 14+ update and ad blockers issue with Advanced Conversion API (CAPI)
- Access real-time UTM attribution report Facebook and Instagram Ads to max ROAS
- Manage Multiple Pixel Facebook for niche targeting and backup purpose
- Improve your event match quality score
SM Post Purchase Survey & NPS
Post purchase survey and NPS to gather product insights and customer feedback with ease
Key Features
- Showcase post purchase survey on thank you page. No coding required
- Create unlimited question to gather as many information as you want
- Collect unlimited responses with a lot of useful data
- Breakdown customer survey submission by response count, order value,...
- Target different types of customer with smart rule
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating OC Meta Pixel Facebook Pixels5/5 SM Post Purchase Survey & NPS5/5 | ||
| Reviews | 68 | 6 |
Reviews OC Meta Pixel Facebook Pixels68 SM Post Purchase Survey & NPS6 | ||
| Primary Function | Optimize Facebook & TikTok Ads | Gather Post-Purchase Customer Feedback |
Primary Function OC Meta Pixel Facebook PixelsOptimize Facebook & TikTok Ads SM Post Purchase Survey & NPSGather Post-Purchase Customer Feedback | ||
| Key Feature 1 | Multiple Meta Pixels & TikTok Pixel Setup | Post Purchase Survey on Thank You Page |
Key Feature 1 OC Meta Pixel Facebook PixelsMultiple Meta Pixels & TikTok Pixel Setup SM Post Purchase Survey & NPSPost Purchase Survey on Thank You Page | ||
| Key Feature 2 | Advanced Conversion API (CAPI) | Unlimited Questions and Responses |
Key Feature 2 OC Meta Pixel Facebook PixelsAdvanced Conversion API (CAPI) SM Post Purchase Survey & NPSUnlimited Questions and Responses | ||
| Target Merchant | Businesses heavily reliant on Facebook/TikTok Ads | Businesses focused on improving customer satisfaction and the buying experience |
Target Merchant OC Meta Pixel Facebook PixelsBusinesses heavily reliant on Facebook/TikTok Ads SM Post Purchase Survey & NPSBusinesses focused on improving customer satisfaction and the buying experience | ||
| Ease of Use | No Coding Required (Pixel Setup) | No Coding Required (Survey Creation) |
Ease of Use OC Meta Pixel Facebook PixelsNo Coding Required (Pixel Setup) SM Post Purchase Survey & NPSNo Coding Required (Survey Creation) | ||
| Value Proposition | Maximize ROAS, Accurate Tracking, Bypass Ad Blockers | Understand Customer Sentiment, Identify Areas for Improvement |
Value Proposition OC Meta Pixel Facebook PixelsMaximize ROAS, Accurate Tracking, Bypass Ad Blockers SM Post Purchase Survey & NPSUnderstand Customer Sentiment, Identify Areas for Improvement | ||
Our Verdict
For merchants primarily focused on driving sales and optimizing their Facebook and TikTok advertising campaigns, OC Meta Pixel Facebook Pixels is the clear choice. Its features designed to overcome ad blockers, improve tracking accuracy, and provide real-time UTM attribution make it ideal for data-driven ad optimization. However, if a merchant's main priority is to understand customer satisfaction, identify pain points in the buying process, and improve the overall customer experience, then SM Post Purchase Survey & NPS is the better option. It allows for direct feedback gathering and provides valuable insights into customer sentiment.
Ultimately, the best app depends on the specific needs and goals of the Shopify merchant. A merchant could benefit from using both apps if they are working to both optimize ad spend *and* improve the customer experience, but with different data sources.
Common Questions
Which app helps me run better Facebook Ads?
OC Meta Pixel Facebook Pixels directly enhances your Facebook and TikTok advertising by optimizing pixel setup, Conversion API integration, and UTM tracking.
Which app helps me understand what my customers think about my products after they buy?
SM Post Purchase Survey & NPS is specifically designed to gather customer feedback through post-purchase surveys and NPS, providing insights into customer satisfaction.
Can I use both apps at the same time?
Yes, the apps address different areas of your business, so you can definitely use them simultaneously. One focuses on advertising optimization, while the other focuses on customer feedback.
Which app is easier to set up?
Both apps claim to be easy to set up with no coding required, but OC Meta Pixel Facebook Pixels specifically mentions '1 Step, No Login' Pixel Facebook setup which might make that aspect faster depending on your specific needs.
Which app is more valuable for a new store with limited marketing budget?
It depends. If the store is relying on paid social media, OC Meta Pixel might be more valuable due to the importance of tracking. If the store has some traffic, but wants to find out more about their product, then SM Post Purchase Survey may be more beneficial.
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