OSOM Instagram feed vs XO Insert Codefor Shopify (2026)
OSOM Instagram feed and XO Insert Code both reside in the 'Content' category of the Shopify app store, but their functionalities and target audiences are vastly different. OSOM Instagram feed is a specialized app focused on visually enhancing Shopify stores by integrating Instagram feeds. Its primary strength lies in its ease of use and specific functionality for displaying Instagram content. XO Insert Code, on the other hand, is a more general-purpose app that allows merchants to insert custom code snippets (HTML, CSS, Javascript, Liquid) into their store pages, header, or footer. It’s designed for merchants who need granular control over their store's code and want to integrate third-party services, analytics, or custom features.
At a Glance
OSOM Instagram feed
7 reviews
XO Insert Code
91 reviews
Detailed Overview
OSOM Instagram feed
Build your social proof and convert visitors into customers with Instagram feed help.
Key Features
- Display your photos feed in a customisable grid layout.
- Control rows and columns for a seamless and mobile-optimised display.
- Place it anywhere - landing, product page, site footer or anywhere in theme.
- Easy to install with one click "Add to theme" feature.
XO Insert Code
Anyone can insert code into their store.
Key Features
- Easy to insert and manage code in your shop.
- Add code to specific pages/products/collection.
- Add Google Analytics, Google tag manager, Facebook pixel... code.
- Add verify meta tag code.
- Insert any code or script, including HTML, CSS, Liquid and Javascript.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating OSOM Instagram feed5/5 XO Insert Code5/5 | ||
| Reviews | 7 | 91 |
Reviews OSOM Instagram feed7 XO Insert Code91 | ||
| Primary Function | Instagram Feed Integration | Code Insertion |
Primary Function OSOM Instagram feedInstagram Feed Integration XO Insert CodeCode Insertion | ||
| Target Merchant | Merchants wanting to visually enhance their stores with Instagram content | Merchants requiring custom code implementation (e.g., analytics tracking, custom styling) |
Target Merchant OSOM Instagram feedMerchants wanting to visually enhance their stores with Instagram content XO Insert CodeMerchants requiring custom code implementation (e.g., analytics tracking, custom styling) | ||
| Technical Skill Required | Low | Moderate to High |
Technical Skill Required OSOM Instagram feedLow XO Insert CodeModerate to High | ||
| Ease of Use | One-click installation | Code pasting (requires understanding of code) |
Ease of Use OSOM Instagram feedOne-click installation XO Insert CodeCode pasting (requires understanding of code) | ||
| Customization | Limited to grid layout, rows, and columns of the Instagram feed | Highly customizable via custom code |
Customization OSOM Instagram feedLimited to grid layout, rows, and columns of the Instagram feed XO Insert CodeHighly customizable via custom code | ||
| Value Proposition | Improved social proof and conversion through Instagram integration | Flexibility to add any code or script to the store |
Value Proposition OSOM Instagram feedImproved social proof and conversion through Instagram integration XO Insert CodeFlexibility to add any code or script to the store | ||
Our Verdict
For merchants aiming to seamlessly display their Instagram feed on their Shopify store to improve social proof and drive conversions with minimal technical effort, OSOM Instagram feed is the better choice. Its one-click installation and easy customization options cater to users who want a quick and visually appealing solution. However, for merchants who require the flexibility to add custom code, scripts, or integrations (like Google Analytics, Facebook Pixel, or custom styling), XO Insert Code is the preferred option. It caters to users with more technical expertise who need fine-grained control over their store's code and functionality.
Common Questions
Which app is easier to use for non-technical users?
OSOM Instagram feed is significantly easier to use for users without coding knowledge due to its one-click installation and user-friendly interface for customizing the Instagram feed display.
Can I use both apps together on my Shopify store?
Yes, you can use both apps, but their functionalities are independent. OSOM Instagram feed manages your Instagram feed display, while XO Insert Code manages custom code insertions. They don't directly conflict with each other.
Which app is better for tracking store analytics?
XO Insert Code is the better option for tracking store analytics. It allows you to insert tracking codes like Google Analytics or Facebook Pixel directly into your store's code.
Which app is better for improving social proof on my store?
OSOM Instagram feed is specifically designed to improve social proof by showcasing your Instagram feed directly on your store.
What type of code can I add with XO Insert Code?
XO Insert Code supports adding any type of code, including HTML, CSS, Javascript, and Liquid code. This provides maximum flexibility for customizing your store's functionality and appearance.
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