Personizely: A/B Testing & CRO vs Product Samples by Lukefor Shopify (2026)

Personizely: A/B Testing & CRO and Product Samples by Luke are both Shopify apps in the Pricing category, but they address vastly different needs. Personizely focuses on conversion rate optimization through A/B testing various elements of a store, including pricing, content, themes, URLs, and popups. It aims to help merchants make data-driven decisions to increase sales by identifying the most effective strategies. Its strengths lie in its comprehensive testing capabilities and no-code approach. The target audience is merchants actively looking to improve their conversion rates and optimize their online store performance. Product Samples by Luke, in contrast, provides a mechanism for customers to order product samples, either for free or at a reduced price. This app aims to boost sales, increase average order value, and reduce return rates by allowing customers to try products before committing to a full-size purchase. Its strengths are in its simplicity and direct approach to customer satisfaction and risk mitigation. The app is targeted toward merchants selling products where sampling is feasible and potentially impactful, such as cosmetics, fragrances, food, or items where customers might have concerns about fit or quality. Its value proposition lies in improving customer confidence and reducing buyer's remorse. While both apps touch upon pricing in some way, Personizely does so from an optimization perspective (finding the right price point), while Product Samples approaches it as a sampling strategy.

Personizely: A/B Testing & CRO and Product Samples by Luke are both Shopify apps in the Pricing category, but they address vastly different needs. Personizely focuses on conversion rate optimization through A/B testing various elements of a store, including pricing, content, themes, URLs, and popups. It aims to help merchants make data-driven decisions to increase sales by identifying the most effective strategies. Its strengths lie in its comprehensive testing capabilities and no-code approach. The target audience is merchants actively looking to improve their conversion rates and optimize their online store performance. Product Samples by Luke, in contrast, provides a mechanism for customers to order product samples, either for free or at a reduced price. This app aims to boost sales, increase average order value, and reduce return rates by allowing customers to try products before committing to a full-size purchase. Its strengths are in its simplicity and direct approach to customer satisfaction and risk mitigation. The app is targeted toward merchants selling products where sampling is feasible and potentially impactful, such as cosmetics, fragrances, food, or items where customers might have concerns about fit or quality. Its value proposition lies in improving customer confidence and reducing buyer's remorse. While both apps touch upon pricing in some way, Personizely does so from an optimization perspective (finding the right price point), while Product Samples approaches it as a sampling strategy.