PH Breadcrumbs vs Wizzy AI Search & Filterfor Shopify (2026)
PH Breadcrumbs and Wizzy AI Search & Filter both aim to improve navigation on Shopify stores, but they address vastly different aspects of it. PH Breadcrumbs focuses on enhancing SEO and user experience by implementing breadcrumb navigation based on menu structure, primarily through JSON+LD schema. It targets merchants wanting to improve their store's SEO and guide customers through their product hierarchy. Wizzy AI Search & Filter, on the other hand, provides a comprehensive AI-powered search and filtering solution. It caters to merchants struggling with product discovery and conversion rates by enabling intelligent search, dynamic filters, and personalized recommendations.
At a Glance
PH Breadcrumbs
17 reviews
Wizzy AI Search & Filter
34 reviews
Detailed Overview
PH Breadcrumbs
Add JSON+LD Schema & breadcrumbs based on menu structure. Add breadcrumb hierarchy on product pages.
Key Features
- Allows for multi-level SEO JSON-LD breadcrumb.
- Allows huge number of customizations to breadcrumb navigation.
- Add breadcrumb navigation based on menu structure.
- Improves SEO by creating JSON+LD BreadcrumbList Schema based on menu structure.
- Easy, fast setup with global settings, allow you to set once and use everywhere.
Wizzy AI Search & Filter
Enhance your conversion rate with Advanced AI Powered Search, Filter & Product Discovery tools
Key Features
- Full text contextual search, understands users intent to show relevant products
- Shows Recent Search Terms, Trending Searches, Visual Swatches and Blog Search
- Unlimited custom filters & Show Individual Variants on Search & Collection Pages
- Search by Colors, Size, Variations, Description, Tags, Metafields, SKU, barcode.
- Implements fast search and filters without hampering store's page insights score
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating PH Breadcrumbs5/5 Wizzy AI Search & Filter5/5 | ||
| Reviews | 17 | 34 |
Reviews PH Breadcrumbs17 Wizzy AI Search & Filter34 | ||
| Primary Function | Breadcrumb Navigation & SEO | AI-Powered Search & Filtering |
Primary Function PH BreadcrumbsBreadcrumb Navigation & SEO Wizzy AI Search & FilterAI-Powered Search & Filtering | ||
| SEO Focus | JSON+LD Schema, BreadcrumbList | Indirectly improves SEO via enhanced user experience and product discovery |
SEO Focus PH BreadcrumbsJSON+LD Schema, BreadcrumbList Wizzy AI Search & FilterIndirectly improves SEO via enhanced user experience and product discovery | ||
| Customization | Numerous customization options for breadcrumb appearance | Unlimited custom filters, visual swatches |
Customization PH BreadcrumbsNumerous customization options for breadcrumb appearance Wizzy AI Search & FilterUnlimited custom filters, visual swatches | ||
| Implementation | Based on menu structure, HTML breadcrumbs | AI-driven suggestions, autocorrect, synonyms |
Implementation PH BreadcrumbsBased on menu structure, HTML breadcrumbs Wizzy AI Search & FilterAI-driven suggestions, autocorrect, synonyms | ||
| Target Merchant | Merchants focused on improving SEO and structured navigation | Merchants with large product catalogs and conversion rate issues |
Target Merchant PH BreadcrumbsMerchants focused on improving SEO and structured navigation Wizzy AI Search & FilterMerchants with large product catalogs and conversion rate issues | ||
| Value Proposition | Improved SEO, clear navigation, better user experience with breadcrumbs | Enhanced product discovery, increased conversion rates, intelligent search capabilities |
Value Proposition PH BreadcrumbsImproved SEO, clear navigation, better user experience with breadcrumbs Wizzy AI Search & FilterEnhanced product discovery, increased conversion rates, intelligent search capabilities | ||
Our Verdict
Choosing between PH Breadcrumbs and Wizzy AI Search & Filter depends on your specific needs. If your primary goal is to enhance your store's SEO with structured data and improve hierarchical navigation through breadcrumbs, then PH Breadcrumbs is the better choice. However, if you are struggling with product discovery, conversion rates, and need advanced search and filtering capabilities, especially with a large product catalog, Wizzy AI Search & Filter offers a more robust solution. A merchant focused on SEO fundamentals would choose PH Breadcrumbs while a scaling merchant with a complex product catalog would choose Wizzy.
Common Questions
Which app is easier to set up?
PH Breadcrumbs claims to have an easy, fast setup with global settings. Wizzy AI Search & Filter doesn't specifically mention ease of setup, implying it might require more configuration to leverage its AI features and custom filters.
Which app is better for improving SEO?
PH Breadcrumbs directly improves SEO by creating JSON+LD BreadcrumbList Schema. Wizzy AI Search & Filter's SEO benefits are indirect, stemming from improved user experience and product discovery.
Does PH Breadcrumbs offer search functionality?
No, PH Breadcrumbs focuses exclusively on breadcrumb navigation and its impact on SEO. It does not offer search functionality.
Can Wizzy AI Search & Filter handle a large product catalog?
Yes, Wizzy AI Search & Filter is designed to handle large product catalogs with its advanced AI-powered search and filtering capabilities, including unlimited custom filters.
Which app is better for visual merchandising?
Wizzy AI Search & Filter is better for visual merchandising with its features like visual swatches and the ability to show individual variants on search and collection pages. PH Breadcrumbs does not offer any visual merchandising features.
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