PlusSales ‑ AI A/B Testing vs Zigpoll Customer Surveysfor Shopify (2026)
PlusSales ‑ AI A/B Testing and Zigpoll Customer Surveys, while both residing in the Analytics category on Shopify, cater to vastly different needs. PlusSales targets Conversion Rate Optimization (CRO) teams or data-savvy merchants seeking to automate the research phase of A/B testing. It leverages AI to analyze existing GA4 data and visual UX to generate prioritized, structured hypotheses for testing within platforms like VWO and Optimizely. Zigpoll, on the other hand, focuses on gathering zero-party data directly from customers through surveys. It provides tools for creating and distributing surveys across various touchpoints (on-site, email, SMS), then uses AI analytics to derive insights from the responses. The primary difference lies in the data source and the intended outcome. PlusSales analyzes existing website analytics to identify areas for improvement through A/B testing. Zigpoll actively solicits customer feedback to understand pain points, preferences, and motivations, enabling improvements in areas such as product development, marketing, and overall customer experience. The choice between the two depends heavily on whether the merchant prioritizes data-driven A/B testing based on existing analytics or direct customer feedback to shape business decisions.
At a Glance
PlusSales ‑ AI A/B Testing
6 reviews
Zigpoll Customer Surveys
417 reviews
Detailed Overview
PlusSales ‑ AI A/B Testing
AI-powered CRO research that turns your analytics into test-ready hypotheses.
Key Features
- Analyzes your store across homepage, product pages, cart, and checkout.
- Connects to your analytics to pull funnel drop-offs, page performance
- Outputs structured hypotheses using IF-THEN-BECAUSE format with expected impact,
Zigpoll Customer Surveys
Post-purchase, pre-purchase, NPS, on-site, email and sms surveys. Tap insights with AI analytics.
Key Features
- Advanced post-purchase surveys that get quality responses. No coding required.
- Customize and translate every detail. Localize for multiple languages.
- Abandoned checkout campaigns. Uncover common pain points and recover carts.
- Connect survey responses to your Shopify customer and order dashboards.
- Compatible with Shopify's Order Status and Thank You Page Checkout Extensions
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating PlusSales ‑ AI A/B Testing5/5 Zigpoll Customer Surveys5/5 | ||
| Reviews | 6 | 417 |
Reviews PlusSales ‑ AI A/B Testing6 Zigpoll Customer Surveys417 | ||
| Data Source | GA4 Analytics, Visual UX | Direct Customer Surveys |
Data Source PlusSales ‑ AI A/B TestingGA4 Analytics, Visual UX Zigpoll Customer SurveysDirect Customer Surveys | ||
| AI Focus | Hypothesis Generation for A/B Testing | Survey Response Analysis & Insights |
AI Focus PlusSales ‑ AI A/B TestingHypothesis Generation for A/B Testing Zigpoll Customer SurveysSurvey Response Analysis & Insights | ||
| Target User | CRO Teams, Data Analysts | Marketing Teams, Customer Experience Managers |
Target User PlusSales ‑ AI A/B TestingCRO Teams, Data Analysts Zigpoll Customer SurveysMarketing Teams, Customer Experience Managers | ||
| Primary Use Case | Improving Conversion Rates through A/B Testing | Understanding Customer Needs and Improving Customer Satisfaction |
Primary Use Case PlusSales ‑ AI A/B TestingImproving Conversion Rates through A/B Testing Zigpoll Customer SurveysUnderstanding Customer Needs and Improving Customer Satisfaction | ||
| Implementation Complexity | Requires GA4 Setup & Understanding of A/B Testing | No-code setup, User-friendly Survey Builder |
Implementation Complexity PlusSales ‑ AI A/B TestingRequires GA4 Setup & Understanding of A/B Testing Zigpoll Customer SurveysNo-code setup, User-friendly Survey Builder | ||
| Output Format | Structured IF-THEN-BECAUSE Hypotheses | AI-Analyzed Survey Results, Customizable Dashboards |
Output Format PlusSales ‑ AI A/B TestingStructured IF-THEN-BECAUSE Hypotheses Zigpoll Customer SurveysAI-Analyzed Survey Results, Customizable Dashboards | ||
Our Verdict
For merchants actively engaged in A/B testing and seeking to streamline the research phase, PlusSales ‑ AI A/B Testing offers a compelling solution. Its AI-driven hypothesis generation, based on existing analytics, can significantly accelerate the testing process. However, the low number of reviews raises concerns about its reliability and maturity.
On the other hand, Zigpoll Customer Surveys is ideal for merchants who prioritize understanding their customers' needs and preferences. Its ease of use, wide range of survey options, and integration with marketing tools make it a valuable asset for gathering actionable insights. The higher number of reviews provides more confidence in its functionality and reliability. If you are focused on proactively gathering customer feedback to improve your business, Zigpoll is the better choice, especially given the substantial difference in user reviews indicating greater market validation.
Common Questions
Which app is easier to set up?
Zigpoll Customer Surveys likely has a simpler setup due to its no-code survey builder and pre-built templates. PlusSales requires connecting to GA4 and may require familiarity with A/B testing concepts.
Which app provides more direct customer insights?
Zigpoll Customer Surveys directly gathers customer feedback through surveys, providing more targeted and specific insights into their opinions and needs.
Which app is better for data-driven A/B testing?
PlusSales ‑ AI A/B Testing is specifically designed for data-driven A/B testing, analyzing your website analytics and generating hypotheses to test.
Which app has more user reviews and social proof?
Zigpoll Customer Surveys has significantly more user reviews (417) compared to PlusSales ‑ AI A/B Testing (6), indicating greater social proof and potentially a more established product.
Which app is better for identifying checkout abandonment issues?
Zigpoll Customer Surveys directly addresses abandoned checkout through campaigns to uncover pain points and recover carts, a feature not explicitly mentioned for PlusSales.
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