Rave: Referral, Affiliate, UGC vs Toki Loyalty Program & Rewardsfor Shopify (2026)
Both Rave: Referral, Affiliate, UGC and Toki Loyalty Program & Rewards are highly rated Shopify apps (5/5), but they cater to different needs within the broader space of customer engagement. Rave focuses specifically on leveraging referral programs, affiliate marketing, and user-generated content, with a strong emphasis on non-traditional incentives like cash and free gifts. Toki, on the other hand, positions itself as an all-in-one loyalty platform encompassing points-based rewards, referrals, VIP tiers, and even paid memberships. The key difference lies in their breadth. Rave is laser-focused on acquiring and engaging customers through specific channels (referrals, affiliates, UGC) with distinctive incentives. Toki offers a more comprehensive loyalty ecosystem, allowing merchants to build multifaceted programs with points, tiers, and memberships. A merchant seeking to create a holistic loyalty experience might lean towards Toki, while one specifically interested in boosting referrals, affiliate sales, and UGC through engaging incentives would find Rave more appealing. Rave's claim of quick setup (under 15 minutes) suggests a simpler implementation process, contrasting with the likely more involved setup for Toki's comprehensive features.
At a Glance
Rave: Referral, Affiliate, UGC
14 reviews
Toki Loyalty Program & Rewards
66 reviews
Detailed Overview
Rave: Referral, Affiliate, UGC
No more boring incentives! Maximize your referral, affiliate, and UGC efforts with cash + free items
Key Features
- Cash rewards + free gifts for successful referrals
- Gamified and ladder based referral and affiliate incentives
- Touch points throughout the entire user journey increase sharing
- End-to-end UGC collection and management
- Simple configuration + robust reporting
Toki Loyalty Program & Rewards
Toki is the ultimate loyalty program solution — powering rewards, referrals, memberships & POS
Key Features
- Customizable loyalty programs for purchases, social engagement, UGC, and surveys
- VIP tiers based on points, spending, activities with exclusive benefits
- Flexible referrals with discount codes, tiered rewards and fraud protection
- Paid memberships with monthly/annual/lifetime plans, trials and prorations
- Detailed analytics showing engagement metrics, ROI and customer insights
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Rave: Referral, Affiliate, UGC5/5 Toki Loyalty Program & Rewards5/5 | ||
| Reviews | 14 | 66 |
Reviews Rave: Referral, Affiliate, UGC14 Toki Loyalty Program & Rewards66 | ||
| Primary Focus | Referrals, Affiliates, UGC | Comprehensive Loyalty Program |
Primary Focus Rave: Referral, Affiliate, UGCReferrals, Affiliates, UGC Toki Loyalty Program & RewardsComprehensive Loyalty Program | ||
| Incentive Types | Cash Rewards, Free Gifts | Points, Discounts, Cashback, Memberships |
Incentive Types Rave: Referral, Affiliate, UGCCash Rewards, Free Gifts Toki Loyalty Program & RewardsPoints, Discounts, Cashback, Memberships | ||
| Setup Time (implied) | Quick (under 15 minutes) | Likely longer due to comprehensive features |
Setup Time (implied) Rave: Referral, Affiliate, UGCQuick (under 15 minutes) Toki Loyalty Program & RewardsLikely longer due to comprehensive features | ||
| Key Feature: UGC | End-to-End Collection and Management | Customizable loyalty programs...UGC |
Key Feature: UGC Rave: Referral, Affiliate, UGCEnd-to-End Collection and Management Toki Loyalty Program & RewardsCustomizable loyalty programs...UGC | ||
| Key Feature: Tiers | Gamified ladder based referral and affiliate incentives | VIP tiers based on points, spending, activities with exclusive benefits |
Key Feature: Tiers Rave: Referral, Affiliate, UGCGamified ladder based referral and affiliate incentives Toki Loyalty Program & RewardsVIP tiers based on points, spending, activities with exclusive benefits | ||
| Target Merchant | Merchants focused on targeted acquisition and content creation | Merchants building long-term customer relationships through comprehensive loyalty |
Target Merchant Rave: Referral, Affiliate, UGCMerchants focused on targeted acquisition and content creation Toki Loyalty Program & RewardsMerchants building long-term customer relationships through comprehensive loyalty | ||
| POS integration | Not mentioned | POS |
POS integration Rave: Referral, Affiliate, UGCNot mentioned Toki Loyalty Program & RewardsPOS | ||
| Live Support | Not mentioned | Free Live Support & Onboarding |
Live Support Rave: Referral, Affiliate, UGCNot mentioned Toki Loyalty Program & RewardsFree Live Support & Onboarding | ||
Our Verdict
For merchants prioritizing a focused approach to referrals, affiliate marketing, and UGC with engaging cash and free gift incentives, Rave: Referral, Affiliate, UGC is likely the better choice. Its promise of quick setup is also appealing for merchants seeking immediate results.
However, if the goal is to create a holistic and deeply integrated loyalty program encompassing points, tiers, memberships, and potentially POS integration, Toki Loyalty Program & Rewards is the more comprehensive solution. Its higher review count also suggests a more mature and widely adopted platform, but the more comprehensive feature set likely comes at the cost of increased complexity and setup time.
Common Questions
Which app offers a simpler setup process?
Rave likely offers a simpler setup, indicated by its claim of getting campaigns running in under 15 minutes. Toki's comprehensive features suggest a more involved implementation.
Which app is better for creating a points-based loyalty system?
Toki is the better choice for points-based loyalty systems, offering customizable loyalty programs with points for various actions and the ability to create VIP tiers.
Which app focuses more on UGC?
Both apps mention UGC. Rave focuses on end-to-end UGC collection and management. Toki offers UGC as an option within its loyalty programs.
Which app offers live support and onboarding?
Toki explicitly advertises free live support and onboarding, while Rave does not mention this feature.
Is either app a better fit for a subscription business?
Toki's support for paid memberships (monthly/annual/lifetime plans) makes it a better fit for subscription businesses looking to integrate loyalty rewards with their subscription model.
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