Razorpay Affordability Widget vs TryOnify: Try Before You Buyfor Shopify (2026)

Razorpay Affordability Widget and TryOnify: Try Before You Buy both aim to increase sales for Shopify merchants within the Payments category, but they tackle the problem from different angles. Razorpay Affordability Widget focuses on highlighting existing affordable payment options like EMI and Pay Later to reduce cart abandonment by increasing awareness of financing options directly on product pages. It's geared towards merchants already using Razorpay and seeking to improve conversion rates by showcasing payment flexibility. TryOnify, on the other hand, introduces a novel "Try Now, Pay Later" model, offering a free trial period before payment is collected. It caters to merchants looking to acquire new customers by removing initial financial barriers and building trust through a trial experience, positioning itself as a more sustainable alternative to predatory microlending BNPL services.

Razorpay Affordability Widget and TryOnify: Try Before You Buy both aim to increase sales for Shopify merchants within the Payments category, but they tackle the problem from different angles. Razorpay Affordability Widget focuses on highlighting existing affordable payment options like EMI and Pay Later to reduce cart abandonment by increasing awareness of financing options directly on product pages. It's geared towards merchants already using Razorpay and seeking to improve conversion rates by showcasing payment flexibility. TryOnify, on the other hand, introduces a novel "Try Now, Pay Later" model, offering a free trial period before payment is collected. It caters to merchants looking to acquire new customers by removing initial financial barriers and building trust through a trial experience, positioning itself as a more sustainable alternative to predatory microlending BNPL services.