Recomatic Related Products vs Scrollio: Infinite Scrollfor Shopify (2026)

Recomatic Related Products and Scrollio: Infinite Scroll both fall under the 'Search and navigation' category on Shopify, but address different aspects of the customer experience. Recomatic focuses on increasing conversions by intelligently suggesting related products, enhancing product discovery and cross-selling opportunities. It positions itself as a data-driven solution that outperforms theme-provided alternatives, offering detailed reporting to track its impact on sales. Its target audience is merchants looking to actively increase average order value and improve product visibility within their store. Scrollio, on the other hand, centers on improving the browsing experience by implementing infinite scrolling on collection, search, and other pages, or offering a customizable 'Load More' button. The core difference lies in their functionality. Recomatic uses algorithms to recommend specific *products*, while Scrollio improves *navigation* through the site by making it easier to view more products on a single page. Scrollio's value proposition rests on enhancing user experience and retaining customer attention by removing the need for pagination. This is particularly useful for stores with large inventories and a focus on discovery-based browsing.

Recomatic Related Products and Scrollio: Infinite Scroll both fall under the 'Search and navigation' category on Shopify, but address different aspects of the customer experience. Recomatic focuses on increasing conversions by intelligently suggesting related products, enhancing product discovery and cross-selling opportunities. It positions itself as a data-driven solution that outperforms theme-provided alternatives, offering detailed reporting to track its impact on sales. Its target audience is merchants looking to actively increase average order value and improve product visibility within their store. Scrollio, on the other hand, centers on improving the browsing experience by implementing infinite scrolling on collection, search, and other pages, or offering a customizable 'Load More' button. The core difference lies in their functionality. Recomatic uses algorithms to recommend specific *products*, while Scrollio improves *navigation* through the site by making it easier to view more products on a single page. Scrollio's value proposition rests on enhancing user experience and retaining customer attention by removing the need for pagination. This is particularly useful for stores with large inventories and a focus on discovery-based browsing.