Retention X vs SupaEasy: AI Functions creatorfor Shopify (2026)
Retention X and SupaEasy: AI Functions creator offer vastly different solutions for Shopify merchants in 2026. Retention X positions itself as an all-in-one e-commerce growth operating system. It aims to provide comprehensive customer intelligence, conversion tracking, attribution, and marketing automation tools to help businesses maximize growth, retention, and profitability. Its strength lies in unifying various marketing and analytics functions into a single platform. It aims at customer-obsessed teams looking to scale through data-driven marketing. SupaEasy, on the other hand, focuses on simplifying the creation and migration of Shopify Functions. It addresses the sunsetting of Shopify Scripts by enabling merchants to generate custom discounts, shipping options, payment methods, and validation rules without requiring coding skills. Its core value is empowering merchants, especially those without technical expertise, to take control of their checkout experiences.
At a Glance
Retention X
118 reviews
SupaEasy: AI Functions creator
162 reviews
Detailed Overview
Retention X
E-Commerce Growth OS: Customer Analytics, Tracking, Attribution & Marketing Automation.
Key Features
- Customer Intelligence: LTV, cohorts, RFM, attribution & product analytics
- Identity & Tracking: Server-side, cross-device. Resolve anonymous sessions
- Automated Audiences: Create & sync segments to Klaviyo, Meta, Google and TikTok
- Auto Merchandising: Automate product sorting based on real conversion data
- Conversion APIs: Push enriched events to ad platforms for to optimize spend
SupaEasy: AI Functions creator
Generate discounts, shipping, payment & validation functions. ShopTank winner at Editions 25.
Key Features
- ShopTank winner at Shopify Editions.dev 2025
- Migrate old Script to new Shopify Functions supa easy.
- Generates & Migrate functions for: discounts, delivery, payment and validation
- A.I. assistant helps you to generate the function you need.
- For every Shopify plan and Shopify merchants not restricted to Shopify Plus
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Retention X5/5 SupaEasy: AI Functions creator5/5 | ||
| Reviews | 118 | 162 |
Reviews Retention X118 SupaEasy: AI Functions creator162 | ||
| Focus | Growth OS (Analytics & Marketing Automation) | Shopify Functions Generation & Migration |
Focus Retention XGrowth OS (Analytics & Marketing Automation) SupaEasy: AI Functions creatorShopify Functions Generation & Migration | ||
| Target Merchant | Customer-obsessed teams, scaling businesses | Merchants using/migrating from Shopify Scripts, seeking checkout customization |
Target Merchant Retention XCustomer-obsessed teams, scaling businesses SupaEasy: AI Functions creatorMerchants using/migrating from Shopify Scripts, seeking checkout customization | ||
| Technical Skill Required | Moderate (understanding of marketing analytics) | Low (no coding required) |
Technical Skill Required Retention XModerate (understanding of marketing analytics) SupaEasy: AI Functions creatorLow (no coding required) | ||
| Value Proposition | Unified customer data, improved marketing ROI | Easy checkout customization, replacement for deprecated scripts |
Value Proposition Retention XUnified customer data, improved marketing ROI SupaEasy: AI Functions creatorEasy checkout customization, replacement for deprecated scripts | ||
| Key Features | Customer Intelligence (LTV, RFM), Automated Audiences, Auto Merchandising | AI Function Generation, Script Migration, Discount/Delivery/Payment functions |
Key Features Retention XCustomer Intelligence (LTV, RFM), Automated Audiences, Auto Merchandising SupaEasy: AI Functions creatorAI Function Generation, Script Migration, Discount/Delivery/Payment functions | ||
| Complexity | High (100+ tools) | Low (specific task focused) |
Complexity Retention XHigh (100+ tools) SupaEasy: AI Functions creatorLow (specific task focused) | ||
Our Verdict
The choice between Retention X and SupaEasy depends entirely on the merchant's needs and technical capabilities. Retention X is a better fit for businesses looking for a comprehensive solution to understand their customers, automate their marketing efforts, and optimize their customer lifecycle. It's ideal for data-driven teams with a strong focus on marketing analytics. SupaEasy is perfect for merchants who previously relied on Shopify Scripts or who need to customize their checkout process without writing code. It is exceptionally useful for those who require custom discount, payment, or shipping logic and require an accessible, no-code solution. In summary, choose Retention X for extensive growth-oriented analytics and automation; choose SupaEasy for specific checkout customization via Shopify Functions.
Common Questions
Which app is easier to use?
SupaEasy is generally easier to use, as it focuses on a specific task (function generation) with a no-code interface. Retention X, with its 100+ tools, has a steeper learning curve.
Which app is better for improving customer retention?
Retention X is specifically designed to improve customer retention through its LTV analysis, cohort analysis, and automated marketing features. SupaEasy doesn't directly address customer retention.
Can SupaEasy replace the features of Retention X?
No, SupaEasy focuses solely on checkout customization and does not offer the broad range of customer intelligence, attribution, and marketing automation features provided by Retention X.
Is SupaEasy only for Shopify Plus merchants?
No, SupaEasy works for every Shopify plan, making it accessible to all merchants needing function customization.
Which app is more focused on marketing attribution?
Retention X is more focused on marketing attribution, providing tools to track and attribute conversions to different marketing channels. SupaEasy does not offer these functionalities.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store