Ricemill | Fulfilment vs Shiptheoryfor Shopify (2026)
Ricemill | Fulfilment and Shiptheory are both highly rated (5/5) Shopify apps in the "Shipping solutions - Other" category, but they cater to different merchant needs. Ricemill | Fulfilment focuses primarily on Australian merchants using Australia Post MyPost, eParcel, and Sendle, offering a simple, quick setup and ease of use for printing shipping labels and comparing rates. It seems geared towards smaller businesses or those primarily shipping within Australia who prioritize a straightforward and potentially budget-friendly solution. Shiptheory, on the other hand, positions itself as a more robust and automated solution for businesses with broader shipping needs. It boasts connections to numerous domestic and international carriers and allows for automated shipping label creation and flexible shipping rules based on various parameters, suggesting a focus on scalability and efficiency. Shiptheory is designed for growing Shopify stores that want to automate a larger portion of their fulfillment process. The key differentiators lie in carrier support and automation capabilities. Ricemill is confined to Australia Post services (MyPost, eParcel) and Sendle, whereas Shiptheory integrates with a wider range of carriers worldwide including Royal Mail, UPS, FedEx, and DPD. While both provide label printing, Shiptheory emphasizes automation, claiming labels can be printed without manual intervention, and offers the ability to create complex shipping rules based on destination, weight, and SKUs. This highlights Shiptheory's broader appeal to businesses seeking more sophisticated control over their shipping logistics. The higher number of reviews (53 for Shiptheory vs 20 for Ricemill) suggests wider adoption and potentially more established credibility, although Ricemill's user base may be smaller and more niche. Shiptheory also includes onboarding and technical support.
At a Glance
Ricemill | Fulfilment
20 reviews
Shiptheory
53 reviews
Detailed Overview
Ricemill | Fulfilment
Compare shipping rates, print labels and fulfil orders with Australia Post MyPost, eParcel & Sendle
Key Features
- Print Australia Post MyPost Business labels using your band savings.
- Print in different label layouts (A6, A4 or A4 four labels per page).
- Compare and save on shipping rates
- Split order into multiple shipments.
- Automatically add the tracking number to the order and mark it as fulfilled
Shiptheory
Automate booking shipments with carriers across the world. Save time, money and reduce errors.
Key Features
- Onboarding and technical support from experts for businesses of any size
- Automatically create Shopify shipping labels and print without pressing a button
- Create flexible shipping rules based on destination, weight, SKUs and more
- Carriers worldwide including Royal Mail, UPS, FedEx, DPD
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Ricemill | Fulfilment5/5 Shiptheory5/5 | ||
| Reviews | 20 | 53 |
Reviews Ricemill | Fulfilment20 Shiptheory53 | ||
| Carrier Focus | Australia Post (MyPost, eParcel) & Sendle | Worldwide (Royal Mail, UPS, FedEx, DPD and others) |
Carrier Focus Ricemill | FulfilmentAustralia Post (MyPost, eParcel) & Sendle ShiptheoryWorldwide (Royal Mail, UPS, FedEx, DPD and others) | ||
| Automation Level | Basic: Tracking updates and order fulfillment marking | Advanced: Label printing, rule-based shipping, and global carrier management |
Automation Level Ricemill | FulfilmentBasic: Tracking updates and order fulfillment marking ShiptheoryAdvanced: Label printing, rule-based shipping, and global carrier management | ||
| Target Merchant | Australian businesses prioritizing simplicity and Australia Post | Growing businesses with international shipping needs and a focus on automation |
Target Merchant Ricemill | FulfilmentAustralian businesses prioritizing simplicity and Australia Post ShiptheoryGrowing businesses with international shipping needs and a focus on automation | ||
| Ease of Use Claim | 5-minute setup | Easy-to-use dashboard, but more complex setup |
Ease of Use Claim Ricemill | Fulfilment5-minute setup ShiptheoryEasy-to-use dashboard, but more complex setup | ||
| Value Proposition | Simple fulfillment within Australia Post | Automated shipping and global carrier management |
Value Proposition Ricemill | FulfilmentSimple fulfillment within Australia Post ShiptheoryAutomated shipping and global carrier management | ||
| Label Layouts | A6, A4 or A4 four labels per page | Automatically create labels |
Label Layouts Ricemill | FulfilmentA6, A4 or A4 four labels per page ShiptheoryAutomatically create labels | ||
| Onboarding Support | Not mentioned | Expert onboarding and technical support |
Onboarding Support Ricemill | FulfilmentNot mentioned ShiptheoryExpert onboarding and technical support | ||
Our Verdict
Ricemill | Fulfilment is ideal for Australian Shopify merchants who primarily use Australia Post (MyPost, eParcel) or Sendle and value a simple, quick setup process. If your shipping needs are limited to Australia and you need a straightforward solution for printing labels and comparing rates, Ricemill is a strong contender. However, Shiptheory is a better choice for businesses that require more comprehensive shipping automation, integrate with numerous global carriers, and have complex shipping rules. Shiptheory offers scalability and automation capabilities that are not available in Ricemill. Businesses with growing international shipping volumes and a need for streamlined logistics will likely find Shiptheory's higher price point justifiable given its expanded feature set and support.
Common Questions
Which app is easier to set up?
Ricemill | Fulfilment claims a 5-minute setup, suggesting it's easier to configure than Shiptheory, although Shiptheory offers onboarding support.
Which app supports more carriers?
Shiptheory supports a significantly wider range of carriers, including international options like Royal Mail, UPS, FedEx, and DPD, compared to Ricemill's focus on Australia Post and Sendle.
Which app offers more automation?
Shiptheory provides a higher level of automation, including automated label printing and flexible shipping rules based on destination, weight, and SKUs. Ricemill's automation is limited to adding tracking numbers and marking orders as fulfilled.
Which app is better for an Australian-only business?
Ricemill | Fulfilment is specifically designed for Australian businesses using Australia Post services (MyPost, eParcel) and Sendle, making it a more suitable option for those with purely domestic shipping needs, while Shiptheory could be over featured.
Which app provides more customer support?
Shiptheory mentions offering 'onboarding and technical support from experts for businesses of any size,' indicating a greater emphasis on customer assistance compared to Ricemill, which doesn't explicitly mention customer support options.
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