Sherpas: Smart SEO vs Smart Stories | Video Storyfor Shopify (2026)
Sherpas: Smart SEO and Smart Stories | Video Story are both 5-star rated Shopify apps, but they cater to vastly different needs and merchant types. Sherpas: Smart SEO focuses on improving a store's search engine optimization (SEO) through automated tasks and AI-powered tools, aiming to increase organic traffic and sales by enhancing a store's visibility in search engine results pages (SERPs). It targets merchants seeking to improve their store's SEO performance without deep technical expertise. Smart Stories | Video Story, on the other hand, concentrates on visual storytelling and engagement, providing tools to create and deploy Instagram-like video stories to showcase products, user-generated content, and brand messaging. This app aims to boost product views, conversion rates, and sales through engaging video content directly on the Shopify store.
At a Glance
Sherpas: Smart SEO
842 reviews
Smart Stories | Video Story
9 reviews
Detailed Overview
Sherpas: Smart SEO
Put your SEO on solid ground, improve rankings, drive more organic traffic, and boost sales.
Key Features
- Generate compelling product Meta Tags & Alt Tags with AI (ChatGPT-4 Turbo).
- Optimize your store images and page speed for better UX and higher SEO rank.
- Add JSON-LD structured data so that Google understands your store better.
- Automatically detect and fix broken onsite, visited, or external links.
- Have a detailed backlinks report and improve your link-building strategy.
Smart Stories | Video Story
Your all-in-one stories app. Video stories, shoppable video stories, web stories, product stories.
Key Features
- Add videos stories of UGC, branded content, product demos and reviews in minutes
- Video player with 20+ video stories templates to publish your content anywhere
- Make your videos shoppable, enable video shopping from stories to increase sales
- Auto-create products or collections stories with your existing video and images
- Track stories impressions, story open, video views, shoppable story conversions
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Sherpas: Smart SEO5/5 Smart Stories | Video Story5/5 | ||
| Reviews | 842 | 9 |
Reviews Sherpas: Smart SEO842 Smart Stories | Video Story9 | ||
| Core Functionality | SEO Optimization | Video Story Creation & Deployment |
Core Functionality Sherpas: Smart SEOSEO Optimization Smart Stories | Video StoryVideo Story Creation & Deployment | ||
| Target Merchant | Merchants wanting to improve organic traffic and SEO performance. | Merchants focused on visual marketing and customer engagement. |
Target Merchant Sherpas: Smart SEOMerchants wanting to improve organic traffic and SEO performance. Smart Stories | Video StoryMerchants focused on visual marketing and customer engagement. | ||
| Key Feature 1 | AI-Powered Meta Tag & Alt Tag Generation (ChatGPT-4 Turbo) | Shoppable Video Stories |
Key Feature 1 Sherpas: Smart SEOAI-Powered Meta Tag & Alt Tag Generation (ChatGPT-4 Turbo) Smart Stories | Video StoryShoppable Video Stories | ||
| Key Feature 2 | Automated Broken Link Detection & Fixing | Auto-create Stories from existing product media |
Key Feature 2 Sherpas: Smart SEOAutomated Broken Link Detection & Fixing Smart Stories | Video StoryAuto-create Stories from existing product media | ||
| Ease of Use | Simplifies complex SEO tasks with automation and AI. | Drag-and-drop interface for easy story creation and placement. |
Ease of Use Sherpas: Smart SEOSimplifies complex SEO tasks with automation and AI. Smart Stories | Video StoryDrag-and-drop interface for easy story creation and placement. | ||
| Value Proposition | Increased organic traffic, higher search rankings, and boosted sales through improved SEO. | Enhanced customer engagement, higher conversion rates, and increased product views through video storytelling. |
Value Proposition Sherpas: Smart SEOIncreased organic traffic, higher search rankings, and boosted sales through improved SEO. Smart Stories | Video StoryEnhanced customer engagement, higher conversion rates, and increased product views through video storytelling. | ||
Our Verdict
Choosing between Sherpas: Smart SEO and Smart Stories | Video Story depends entirely on the merchant's primary goals. If the priority is to improve search engine rankings, drive organic traffic, and enhance the overall SEO health of the store, then Sherpas: Smart SEO is the clear choice. It offers a comprehensive suite of tools to optimize various aspects of SEO, including meta tags, image optimization, and link building. However, if the focus is on engaging customers through visual content, showcasing products in an interactive way, and boosting conversion rates through video storytelling, then Smart Stories | Video Story is the better option. It provides a user-friendly platform to create and deploy compelling video stories directly on the Shopify store.
Common Questions
Which app focuses on improving organic search rankings?
Sherpas: Smart SEO is designed to improve organic search rankings by optimizing various SEO elements of your Shopify store.
Which app allows me to create shoppable video stories?
Smart Stories | Video Story allows you to create shoppable video stories, enabling customers to add products to their cart directly from the video.
Does Sherpas: Smart SEO use AI?
Yes, Sherpas: Smart SEO uses AI (ChatGPT-4 Turbo) to generate compelling product meta tags and alt tags.
Can Smart Stories | Video Story automate story creation?
Yes, Smart Stories | Video Story can automatically create product stories from existing product images and videos in your Shopify store.
What is the primary benefit of using Sherpas: Smart SEO?
The primary benefit of using Sherpas: Smart SEO is increased organic traffic and higher search rankings, ultimately leading to more sales.
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