Simple Affiliate vs Toki Loyalty Program & Rewardsfor Shopify (2026)
Simple Affiliate and Toki Loyalty Program & Rewards are both highly rated (5/5) Shopify apps focused on driving sales and building customer loyalty, but they take different approaches. Simple Affiliate concentrates solely on affiliate marketing, offering a dedicated platform for managing affiliates, tracking performance, and automating payouts. Its key strength lies in its specialized feature set tailored for affiliate management, including new customer account creation for affiliates directly within the store, flexible reward structures, and automated tax form handling. It is positioned as a user-friendly solution designed to streamline and simplify the process of managing an affiliate program. Toki Loyalty Program & Rewards, on the other hand, is a broader loyalty platform encompassing rewards, referrals, memberships, and POS integration. It allows merchants to create comprehensive loyalty programs offering points for purchases, social actions, and referrals, with customizable VIP tiers and exclusive perks. Its strength lies in its versatility, catering to diverse loyalty strategies including points-based systems, tiered memberships, and referrals. It is positioned as an all-in-one loyalty solution aimed at building deeper customer connections and increasing retention through a wide range of loyalty-driven initiatives. Toki also boasts free live support and onboarding which Simple Affiliate does not mention.
At a Glance
Simple Affiliate
82 reviews
Toki Loyalty Program & Rewards
66 reviews
Detailed Overview
Simple Affiliate
Drive Sales With an Automated Affiliate Platform to Manage Influencer & Referral Marketing Programs
Key Features
- New Customer Accounts: Register & sign in directly from your store
- Track Sales & Payouts: Affiliates can track commission rates & total sales
- Flexible Reward Structures: Based on products, variants, categories, codes, etc.
- Manage Taxes: All 1099 tax forms are easily handled, automated & consolidated
- Reward Payout: Manually or auto-pay sales commissions based on your preferences
Toki Loyalty Program & Rewards
Toki is the ultimate loyalty program solution — powering rewards, referrals, memberships & POS
Key Features
- Customizable loyalty programs for purchases, social engagement, UGC, and surveys
- VIP tiers based on points, spending, activities with exclusive benefits
- Flexible referrals with discount codes, tiered rewards and fraud protection
- Paid memberships with monthly/annual/lifetime plans, trials and prorations
- Detailed analytics showing engagement metrics, ROI and customer insights
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Simple Affiliate5/5 Toki Loyalty Program & Rewards5/5 | ||
| Reviews | 82 | 66 |
Reviews Simple Affiliate82 Toki Loyalty Program & Rewards66 | ||
| Primary Focus | Affiliate Marketing | Comprehensive Loyalty Program (Rewards, Referrals, Memberships) |
Primary Focus Simple AffiliateAffiliate Marketing Toki Loyalty Program & RewardsComprehensive Loyalty Program (Rewards, Referrals, Memberships) | ||
| Key Feature: Tax Handling | Automated 1099 Tax Forms | Not Mentioned |
Key Feature: Tax Handling Simple AffiliateAutomated 1099 Tax Forms Toki Loyalty Program & RewardsNot Mentioned | ||
| Key Feature: Memberships | Not Mentioned | Paid memberships with monthly/annual/lifetime plans |
Key Feature: Memberships Simple AffiliateNot Mentioned Toki Loyalty Program & RewardsPaid memberships with monthly/annual/lifetime plans | ||
| Referral Program Type | Standard Affiliate Referrals | Flexible Referrals with discount codes, tiered rewards |
Referral Program Type Simple AffiliateStandard Affiliate Referrals Toki Loyalty Program & RewardsFlexible Referrals with discount codes, tiered rewards | ||
| Ease of Use | Easy setup, customized to fit your brand, support provided | Free live support & Onboarding |
Ease of Use Simple AffiliateEasy setup, customized to fit your brand, support provided Toki Loyalty Program & RewardsFree live support & Onboarding | ||
| Target Merchant Type | Merchants wanting a streamlined affiliate marketing program | Merchants wanting a comprehensive, multifaceted loyalty program |
Target Merchant Type Simple AffiliateMerchants wanting a streamlined affiliate marketing program Toki Loyalty Program & RewardsMerchants wanting a comprehensive, multifaceted loyalty program | ||
Our Verdict
For merchants primarily focused on building and managing an affiliate network, Simple Affiliate is the more suitable choice. Its specialized features cater directly to affiliate marketing needs, simplifying the process of onboarding affiliates, tracking performance, and automating payouts and tax compliance. However, for merchants seeking a broader solution to foster customer loyalty, encompassing rewards, referrals, tiered memberships, and POS integration, Toki Loyalty Program & Rewards is the better option. Toki's all-in-one approach provides greater flexibility and customization in designing diverse loyalty programs to enhance customer engagement and retention. Also, merchants who need extra help at the beginning may prefer Toki due to the Free live support & Onboarding.
Common Questions
Which app is easier to use for a beginner?
Both apps claim to be easy to use, but Toki's mention of "Free live support & Onboarding" suggests a more hands-on approach to helping new users get started, potentially making it easier for beginners compared to Simple Affiliate's claim of having support to assist all the way.
Does Simple Affiliate offer loyalty points?
No, Simple Affiliate focuses exclusively on affiliate marketing and does not include features for managing loyalty points or rewards systems beyond affiliate commissions.
Can Toki handle affiliate marketing?
While Toki offers referral programs, its focus is broader than just affiliate marketing. It's designed for creating comprehensive loyalty programs, of which referrals are just one component. If your primary need is a dedicated affiliate marketing platform, Simple Affiliate is better.
Which app handles taxes related to rewards?
Simple Affiliate specifically mentions automated handling of 1099 tax forms for affiliate commissions. Toki does not explicitly mention tax handling for its rewards programs.
Which app is best for a merchant with a physical store?
Toki Loyalty Program & Rewards explicitly mentions integration with Point of Sale (POS) systems, indicating that it is better suited for merchants who also operate physical stores. Simple Affiliate does not mention POS integration.
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