Sparq Product Filter & Search vs Wizzy AI Search & Filterfor Shopify (2026)
Sparq Product Filter & Search and Wizzy AI Search & Filter are both Shopify apps designed to improve product discovery and conversion rates by enhancing search and filtering capabilities. Sparq positions itself as an effortless solution for improving Shopify's default filters, offering a balance of usability and advanced features. It emphasizes broad compatibility, being theme-friendly and working with various data points (tags, metafields, etc.) for filtering. They market to businesses by including notable brands like World Bank Group, Steve Madden, and Pandora. In contrast, Wizzy AI Search & Filter heavily emphasizes AI-powered search and personalization, focusing on understanding user intent and creating curated experiences. They highlight features like full-text contextual search and using 404 pages to boost engagement, targeting merchants looking for a sophisticated, AI-driven solution. A key differentiator lies in Sparq's stated 24/6 live chat support, something Wizzy doesn't explicitly mention.
At a Glance
Sparq Product Filter & Search
77 reviews
Wizzy AI Search & Filter
34 reviews
Detailed Overview
Sparq Product Filter & Search
Improve sales with Collection Filters, Instant Search, Custom UI & Analytics
Key Features
- Add unlimited filters using tags, meta-fields, variants, discounts, locations
- Instant search-as-you-type - auto spell-check, suggestions, synonyms, redirects
- Advanced search analytics to know shopper’s search behavior and requirements
- Filters optimized for desktop, mobile and support all major themes
- Dedicated Customer Support with 24/6 live chat support
Wizzy AI Search & Filter
Enhance your conversion rate with Advanced AI Powered Search, Filter & Product Discovery tools
Key Features
- Full text contextual search, understands users intent to show relevant products
- Shows Recent Search Terms, Trending Searches, Visual Swatches and Blog Search
- Unlimited custom filters & Show Individual Variants on Search & Collection Pages
- Search by Colors, Size, Variations, Description, Tags, Metafields, SKU, barcode.
- Implements fast search and filters without hampering store's page insights score
Feature Comparison
| Rating | 4.8/5 | 5/5 |
Rating Sparq Product Filter & Search4.8/5 Wizzy AI Search & Filter5/5 | ||
| Reviews | 77 | 34 |
Reviews Sparq Product Filter & Search77 Wizzy AI Search & Filter34 | ||
| AI Emphasis | Limited | High (AI-powered search, suggestions, ranking) |
AI Emphasis Sparq Product Filter & SearchLimited Wizzy AI Search & FilterHigh (AI-powered search, suggestions, ranking) | ||
| Customer Support | 24/6 Live Chat | Not explicitly mentioned |
Customer Support Sparq Product Filter & Search24/6 Live Chat Wizzy AI Search & FilterNot explicitly mentioned | ||
| Key Differentiator | Effortless Shopify filter improvement, broad compatibility | Contextual search, Personalized experiences, handling 404s |
Key Differentiator Sparq Product Filter & SearchEffortless Shopify filter improvement, broad compatibility Wizzy AI Search & FilterContextual search, Personalized experiences, handling 404s | ||
| Target Merchant | Businesses needing a strong foundation of filtering and search, including large brands | Businesses prioritizing personalized, AI-driven product discovery and increased engagement |
Target Merchant Sparq Product Filter & SearchBusinesses needing a strong foundation of filtering and search, including large brands Wizzy AI Search & FilterBusinesses prioritizing personalized, AI-driven product discovery and increased engagement | ||
| Customization | Customizable Filter Display | Unlimited custom filters |
Customization Sparq Product Filter & SearchCustomizable Filter Display Wizzy AI Search & FilterUnlimited custom filters | ||
| Location Filters | Yes | Inventory location filters |
Location Filters Sparq Product Filter & SearchYes Wizzy AI Search & FilterInventory location filters | ||
Our Verdict
For merchants seeking a user-friendly and reliable solution to enhance their existing Shopify filters and search functionality with solid support, Sparq Product Filter & Search is the better choice. Its broad compatibility, straightforward approach, and proven track record (demonstrated by its client list and review count) make it a safe and effective option, especially if 24/6 support is needed. On the other hand, Wizzy AI Search & Filter is ideal for merchants who prioritize advanced AI-driven personalization and are willing to invest in a more sophisticated solution. It's more suitable for stores focused on maximizing engagement and conversion rates through intelligent search, curated recommendations, and unique features like contextual search and 404 page optimization.
Common Questions
Which app is easier to set up and use?
Based on the descriptions, Sparq likely offers a simpler setup process, emphasizing ease of use and improving existing Shopify filters. Wizzy, with its AI-powered features, may require more configuration and optimization to achieve the desired results.
Which app offers better analytics?
Sparq explicitly mentions 'Advanced search analytics to know shopper's search behavior and requirements.' Wizzy does not directly address advanced analytics. Therefore, Sparq likely offers more out-of-the-box search analytics features.
Which app is better for large catalogs?
Both apps support unlimited filters, but Wizzy's AI-powered search and ranking might be more beneficial for navigating and presenting products in a large catalog, as it can better understand user intent.
How do their 'unlimited filters' compare?
Both apps offering unlimited filters mean there are no hard limitations to the number of filters a user can create. However, the benefit comes down to which app offers more customization, as well as the ability to easily add and manage those filters.
Which app is better for mobile users?
Sparq states that filters are optimized for mobile. Wizzy doesn't specifically address mobile optimization in the provided data. Thus, Sparq appears to have better mobile considerations.
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