Swish (formerly Wishlist King) vs Toki Loyalty Program & Rewardsfor Shopify (2026)
Swish (formerly Wishlist King) and Toki Loyalty Program & Rewards both aim to boost customer engagement and sales, but they approach it from different angles. Swish focuses specifically on wishlists, providing a feature-rich and customizable solution for customers to save desired products and receive personalized notifications. This is valuable for merchants seeking to understand customer preferences and optimize conversion rates. Toki, on the other hand, provides an all-in-one loyalty platform, offering a broader range of features including points-based rewards, referrals, VIP tiers, and even paid memberships. It's designed for brands that want to build long-term customer relationships and encourage repeat purchases through a comprehensive loyalty program. While both apps share the 'Customer Loyalty' category, their core functionalities differ significantly. Swish excels in capturing immediate customer intent through wishlists and driving sales with targeted notifications. Toki focuses on nurturing customer loyalty over time by offering various reward and incentive programs. Choosing between the two depends on the specific needs and priorities of the Shopify merchant. If the primary goal is to improve conversion rates by leveraging customer wishlists, Swish is the better option. If the goal is to build a comprehensive loyalty program and foster long-term customer relationships, Toki is the more suitable choice.
At a Glance
Swish (formerly Wishlist King)
273 reviews
Toki Loyalty Program & Rewards
66 reviews
Detailed Overview
Swish (formerly Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
Key Features
- Allow customers to Wishlist items throughout their entire shopping journey.
- Gain meaningful insights with advanced analytics and wishlist curation.
- Integrates with all themes to seamlessly match your stores aesthetic.
- Free setup & customisation service ensures everything looks and works perfectly.
- Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.
Toki Loyalty Program & Rewards
Toki is the ultimate loyalty program solution — powering rewards, referrals, memberships & POS
Key Features
- Customizable loyalty programs for purchases, social engagement, UGC, and surveys
- VIP tiers based on points, spending, activities with exclusive benefits
- Flexible referrals with discount codes, tiered rewards and fraud protection
- Paid memberships with monthly/annual/lifetime plans, trials and prorations
- Detailed analytics showing engagement metrics, ROI and customer insights
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Swish (formerly Wishlist King)5/5 Toki Loyalty Program & Rewards5/5 | ||
| Reviews | 273 | 66 |
Reviews Swish (formerly Wishlist King)273 Toki Loyalty Program & Rewards66 | ||
| Core Functionality | Wishlist Management | Loyalty Program & Rewards |
Core Functionality Swish (formerly Wishlist King)Wishlist Management Toki Loyalty Program & RewardsLoyalty Program & Rewards | ||
| Key Features | Customizable wishlists, advanced analytics, integrations with Klaviyo, GA4 & Meta, Free setup & customization | Points-based rewards, VIP tiers, Referrals, Paid memberships, detailed analytics, POS Integration |
Key Features Swish (formerly Wishlist King)Customizable wishlists, advanced analytics, integrations with Klaviyo, GA4 & Meta, Free setup & customization Toki Loyalty Program & RewardsPoints-based rewards, VIP tiers, Referrals, Paid memberships, detailed analytics, POS Integration | ||
| Target Merchant Type | Merchants focused on understanding customer preferences and improving conversion rates. | Merchants focused on building long-term customer loyalty and encouraging repeat purchases. |
Target Merchant Type Swish (formerly Wishlist King)Merchants focused on understanding customer preferences and improving conversion rates. Toki Loyalty Program & RewardsMerchants focused on building long-term customer loyalty and encouraging repeat purchases. | ||
| Ease of Use | Free setup & customization service implies a focus on ease of use. | Free Live Support & Onboarding suggests a focus on supporting users with setup and ongoing management. |
Ease of Use Swish (formerly Wishlist King)Free setup & customization service implies a focus on ease of use. Toki Loyalty Program & RewardsFree Live Support & Onboarding suggests a focus on supporting users with setup and ongoing management. | ||
| Value Proposition | Increase sales & customer satisfaction through personalized wishlist experiences. | Build deeper customer connections and increase retention through loyalty programs. |
Value Proposition Swish (formerly Wishlist King)Increase sales & customer satisfaction through personalized wishlist experiences. Toki Loyalty Program & RewardsBuild deeper customer connections and increase retention through loyalty programs. | ||
| Integration Focus | Klaviyo, GA4, Meta | POS Integration |
Integration Focus Swish (formerly Wishlist King)Klaviyo, GA4, Meta Toki Loyalty Program & RewardsPOS Integration | ||
Our Verdict
For merchants primarily focused on improving conversion rates by leveraging customer wishlists and providing personalized shopping experiences, Swish (formerly Wishlist King) is the more suitable choice. Its free setup and customization service further simplifies the implementation process. However, for merchants seeking a comprehensive loyalty program with a wide range of features, including points-based rewards, referrals, VIP tiers, and even paid memberships, Toki Loyalty Program & Rewards is the better option. The key difference lies in the scope of the solution: Swish is a specialized wishlist app, while Toki is an all-in-one loyalty platform. Toki is ideal for larger businesses that want full control over their customer loyalty experience. Swish is ideal for growing brands who want to tap into wishlists as a revenue source without complex setup.
Common Questions
What are the key differences between Swish and Toki?
Swish focuses on wishlists, offering features like customizable wishlists, advanced analytics, and integrations with Klaviyo, GA4 & Meta. Toki offers a broader range of loyalty program features, including points-based rewards, VIP tiers, referrals, and paid memberships.
Which app is easier to set up and use?
Swish offers a free setup & customization service, suggesting a simpler setup process. Toki provides free live support & onboarding, implying a focus on assisting users throughout the setup and management process, which might indicate a more complex initial setup.
Which app is better for increasing sales?
Both apps can increase sales, but in different ways. Swish increases sales by driving conversion from wishlists through personalized notifications and targeted product recommendations. Toki increases sales by encouraging repeat purchases through loyalty rewards and incentives.
Does either app integrate with POS systems?
Toki specifically mentions POS integration as a key feature. Swish does not mention POS integration.
Which app provides better analytics?
Both apps offer analytics, but they focus on different metrics. Swish provides advanced analytics related to wishlist activity. Toki offers detailed analytics on engagement metrics, ROI, and customer insights related to the loyalty program.
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