Theme Updater & Backups | OOTS vs XO Insert Codefor Shopify (2026)
Theme Updater & Backups | OOTS and XO Insert Code target fundamentally different needs within the Shopify ecosystem. OOTS focuses on theme maintenance, offering AI-powered updates, automated backups, and outage alerts. Its value proposition lies in simplifying theme updates and ensuring store stability, appealing to merchants who want a hands-off approach to theme management and robust protection against data loss. XO Insert Code, conversely, centers on code injection, enabling merchants to easily add custom scripts, styles, and meta tags to their storefront without directly modifying theme files. This is geared toward technically proficient merchants or those working with developers who require flexibility in adding custom functionality or integrating third-party services. The apps share a broad category, 'Storefronts - Other', but their functionalities rarely overlap.
At a Glance
Theme Updater & Backups | OOTS
254 reviews
XO Insert Code
91 reviews
Detailed Overview
Theme Updater & Backups | OOTS
Get AI theme updates, add new sections, and protect your store with backups & outage alerts.
Key Features
- Update your Shopify theme without losing your customizations or content
- Email alerts when theme updates are available and Shopify outages are detected
- Automated backups for products, collections, themes, orders, customers, and more
- Compare themes versions (diff checker) to ensure customizations are maintained
- Install premium theme sections made by the top theme developers
XO Insert Code
Anyone can insert code into their store.
Key Features
- Easy to insert and manage code in your shop.
- Add code to specific pages/products/collection.
- Add Google Analytics, Google tag manager, Facebook pixel... code.
- Add verify meta tag code.
- Insert any code or script, including HTML, CSS, Liquid and Javascript.
Feature Comparison
| Rating | 4.2/5 | 5/5 |
Rating Theme Updater & Backups | OOTS4.2/5 XO Insert Code5/5 | ||
| Reviews | 254 | 91 |
Reviews Theme Updater & Backups | OOTS254 XO Insert Code91 | ||
| Primary Function | Theme Updates & Backups | Code Insertion |
Primary Function Theme Updater & Backups | OOTSTheme Updates & Backups XO Insert CodeCode Insertion | ||
| AI Powered Theme Updates | Yes | No |
AI Powered Theme Updates Theme Updater & Backups | OOTSYes XO Insert CodeNo | ||
| Backup & Recovery | Automated Backups | No Backups |
Backup & Recovery Theme Updater & Backups | OOTSAutomated Backups XO Insert CodeNo Backups | ||
| Target Merchant | Merchants seeking automated theme management & data protection | Merchants needing custom code insertion capabilities |
Target Merchant Theme Updater & Backups | OOTSMerchants seeking automated theme management & data protection XO Insert CodeMerchants needing custom code insertion capabilities | ||
| Value Proposition | Effortless theme maintenance and store protection | Easy integration of custom code and third-party services |
Value Proposition Theme Updater & Backups | OOTSEffortless theme maintenance and store protection XO Insert CodeEasy integration of custom code and third-party services | ||
Our Verdict
The choice between Theme Updater & Backups | OOTS and XO Insert Code depends heavily on the merchant's specific needs and technical expertise. OOTS is ideal for merchants who prioritize hassle-free theme updates, automated backups, and real-time outage alerts without the need to delve into code. It’s a great solution for those who want to keep their store running smoothly with minimal intervention. On the other hand, XO Insert Code is more suitable for technically savvy merchants or those working with developers who need the flexibility to inject custom code snippets for analytics tracking, custom styling, or integrating with other platforms. While XO Insert Code has a higher rating, the lower review count suggests a smaller user base, possibly skewing the score slightly. This does not necessarily indicate a better product overall, it just indicates those who use it, like it a lot. A merchant should carefully evaluate their technical capabilities and store maintenance needs before choosing between these two apps.
Common Questions
Can Theme Updater & Backups | OOTS help me install a Facebook Pixel?
No, Theme Updater & Backups | OOTS primarily focuses on theme updates, backups, and outage alerts. For installing a Facebook Pixel, you'd use XO Insert Code or other similar apps designed for code insertion.
Does XO Insert Code automatically backup my store's data?
No, XO Insert Code is designed solely for inserting code snippets. It does not offer any backup or recovery functionalities. Theme Updater & Backups | OOTS, on the other hand, provides automated backups.
I want to update my theme but I'm afraid of losing my customizations. Which app is better?
Theme Updater & Backups | OOTS is specifically designed to update themes without losing customizations, utilizing AI to preserve your existing code and content. XO Insert Code does not offer theme update functionality.
Does a higher rating mean a better app?
Not necessarily. While XO Insert Code has a perfect 5-star rating and OOTS is at 4.2, XO Insert Code also has far fewer reviews. The 'better' app is the one that best fits the user's need and technical expertise.
What type of code can I add with XO Insert Code?
XO Insert Code supports various code types, including HTML, CSS, JavaScript, and Liquid. You can insert tracking pixels, meta tags, custom styles, and scripts.
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