UR: Recently Viewed Products vs XO Insert Codefor Shopify (2026)
UR: Recently Viewed Products and XO Insert Code, while both categorized under 'Product content', cater to vastly different needs and target audiences within the Shopify ecosystem. UR: Recently Viewed Products focuses on enhancing the customer browsing experience and driving sales by showcasing recently viewed items. Its key strength lies in its ease of use, requiring no coding knowledge, making it ideal for merchants seeking a simple, plug-and-play solution to boost engagement. In contrast, XO Insert Code provides a powerful platform for adding custom code snippets to a Shopify store. This app targets merchants who need to add various codes like Google Analytics, Facebook Pixels, or custom CSS/HTML to customize their store's functionality and design.
At a Glance
UR: Recently Viewed Products
0 reviews
XO Insert Code
91 reviews
Detailed Overview
UR: Recently Viewed Products
Display recently viewed items to remind shoppers and encourage continued browsing.
Key Features
- Embed a dynamic 'Recently Viewed' list on any page.
- Customize widget design to match your store’s look.
- Add with one click, no coding required.
XO Insert Code
Anyone can insert code into their store.
Key Features
- Easy to insert and manage code in your shop.
- Add code to specific pages/products/collection.
- Add Google Analytics, Google tag manager, Facebook pixel... code.
- Add verify meta tag code.
- Insert any code or script, including HTML, CSS, Liquid and Javascript.
Feature Comparison
| Rating | 0/5 | 5/5 |
Rating UR: Recently Viewed Products0/5 XO Insert Code5/5 | ||
| Reviews | 0 | 91 |
Reviews UR: Recently Viewed Products0 XO Insert Code91 | ||
| Primary Function | Display Recently Viewed Products | Insert Custom Code |
Primary Function UR: Recently Viewed ProductsDisplay Recently Viewed Products XO Insert CodeInsert Custom Code | ||
| Coding Required | No | Potentially, depending on the code being inserted |
Coding Required UR: Recently Viewed ProductsNo XO Insert CodePotentially, depending on the code being inserted | ||
| Ease of Use | One-click installation | Easy insertion, but requires understanding of code |
Ease of Use UR: Recently Viewed ProductsOne-click installation XO Insert CodeEasy insertion, but requires understanding of code | ||
| Target Merchant | Beginner, seeking simple engagement booster | Advanced, needs custom functionality/analytics tracking |
Target Merchant UR: Recently Viewed ProductsBeginner, seeking simple engagement booster XO Insert CodeAdvanced, needs custom functionality/analytics tracking | ||
| Value Proposition | Increased browsing and potential sales | Full store customization and analytics integration |
Value Proposition UR: Recently Viewed ProductsIncreased browsing and potential sales XO Insert CodeFull store customization and analytics integration | ||
| Customization | Widget design customization | Depends on the code being inserted |
Customization UR: Recently Viewed ProductsWidget design customization XO Insert CodeDepends on the code being inserted | ||
Our Verdict
For merchants looking for a straightforward solution to encourage further browsing and remind customers of products they've viewed, UR: Recently Viewed Products is the clear choice, emphasizing ease of use with no coding required. However, given the lack of reviews it is hard to fully endorse. If a merchant requires advanced store customization or integration with analytics platforms such as Google Analytics or Facebook Pixel, then XO Insert Code is the more suitable app, though some technical knowledge of code insertion is needed, but supported by a high rating and many reviews. The lack of reviews for UR: Recently Viewed Products should also be considered; potential users should proceed with caution and perhaps seek out alternative, more established apps with similar features.
Common Questions
Which app is easier to set up?
UR: Recently Viewed Products is designed for one-click installation, making it simpler to set up than XO Insert Code, which requires pasting code snippets.
Which app is better for a non-technical user?
UR: Recently Viewed Products is better for non-technical users as it doesn't require any coding knowledge. XO Insert Code is intended for users familiar with code.
Can both apps improve sales?
Yes, potentially. UR: Recently Viewed Products can improve sales by reminding customers of previously viewed items. XO Insert Code indirectly through better analytics, customization leading to better conversions.
Can I use these apps together?
Yes, you can use both apps together. UR: Recently Viewed Products manages product recommendations, while XO Insert Code lets you add custom code. They serve different purposes.
Which app is better for tracking analytics?
XO Insert Code is better for tracking analytics. It allows you to insert code from platforms like Google Analytics and Facebook Pixel, whereas UR: Recently Viewed Products does not provide analytics tracking capabilities.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store