WAX: marketing on WhatsApp vs Whatsapp Marketing & Supportfor Shopify (2026)
Both WAX: marketing on WhatsApp and Whatsapp Marketing & Support are highly-rated (5/5) Shopify apps designed to leverage WhatsApp for marketing and customer support. WAX focuses primarily on WhatsApp marketing, emphasizing conversational marketing, automation, and GDPR compliance. Its strength lies in creating targeted campaigns and automated flows specifically for WhatsApp. In contrast, Whatsapp Marketing & Support (BusinessOnBot) offers a more comprehensive, AI-powered approach, extending beyond WhatsApp to include Instagram and Email. It aims to reduce customer acquisition cost (CAC) and improve conversions through multi-channel support, AI-driven automation, and features like COD to prepaid conversions. Whatsapp Marketing & Support targets D2C brands looking for a unified, AI-enhanced solution across multiple platforms, while WAX seems better suited for businesses primarily focused on maximizing their WhatsApp channel.
At a Glance
WAX: marketing on WhatsApp
41 reviews
Whatsapp Marketing & Support
84 reviews
Detailed Overview
WAX: marketing on WhatsApp
Improve sales and customer experience on WhatsApp with marketing campaigns and automated flows.
Key Features
- Create engaging marketing campaigns easily and send them at the right time
- Build automated customer journeys thanks to our conversational flow builder
- Chat seamlessly with customers and link your inbox to support tools
- Track performance and optimize the results of your campaigns and automations
Whatsapp Marketing & Support
AI powered commerce & support. Acquire new users and reduce CAC across Whatsapp, Instagram, Email
Key Features
- WhatsApp Commerce - Drive seamless transactions and support directly on WhatsApp
- Smart Automation – Automate campaigns to boost sales and convert COD to prepaid.
- Agent Support - Engage customers instantly across WhatsApp, Instagram & Email.
- Cart Recovery – Recover abandoned carts and boost conversions with timely nudges
- Order Updates – Send automatic order and delivery updates to customers.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating WAX: marketing on WhatsApp5/5 Whatsapp Marketing & Support5/5 | ||
| Reviews | 41 | 84 |
Reviews WAX: marketing on WhatsApp41 Whatsapp Marketing & Support84 | ||
| Primary Focus | WhatsApp Marketing & Automation | Multi-Channel (WhatsApp, Instagram, Email) Marketing & Support with AI |
Primary Focus WAX: marketing on WhatsAppWhatsApp Marketing & Automation Whatsapp Marketing & SupportMulti-Channel (WhatsApp, Instagram, Email) Marketing & Support with AI | ||
| Key Differentiation | Conversational Flows, GDPR Compliance | AI-Powered Automation, Unified Inbox, COD to Prepaid Conversions |
Key Differentiation WAX: marketing on WhatsAppConversational Flows, GDPR Compliance Whatsapp Marketing & SupportAI-Powered Automation, Unified Inbox, COD to Prepaid Conversions | ||
| Target Merchant | Businesses focused on maximizing WhatsApp channel | D2C brands seeking AI-enhanced multi-channel marketing and support |
Target Merchant WAX: marketing on WhatsAppBusinesses focused on maximizing WhatsApp channel Whatsapp Marketing & SupportD2C brands seeking AI-enhanced multi-channel marketing and support | ||
| Ease of Use (Inferred) | Likely Easier to Set Up for WhatsApp-Specific Campaigns | Potentially Steeper Learning Curve Due to Broader Feature Set |
Ease of Use (Inferred) WAX: marketing on WhatsAppLikely Easier to Set Up for WhatsApp-Specific Campaigns Whatsapp Marketing & SupportPotentially Steeper Learning Curve Due to Broader Feature Set | ||
| Value Proposition | Increased Revenue through Targeted WhatsApp Marketing | Reduced CAC, Improved Conversions, and Streamlined Support through AI and Multi-Channel Integration |
Value Proposition WAX: marketing on WhatsAppIncreased Revenue through Targeted WhatsApp Marketing Whatsapp Marketing & SupportReduced CAC, Improved Conversions, and Streamlined Support through AI and Multi-Channel Integration | ||
| Location | France-Based | Not specified |
Location WAX: marketing on WhatsAppFrance-Based Whatsapp Marketing & SupportNot specified | ||
Our Verdict
If a Shopify merchant is looking to deeply invest in WhatsApp as a primary marketing channel and needs robust automation within that platform while prioritizing GDPR compliance, WAX: marketing on WhatsApp is the better choice. Its focus on conversational marketing and automated flows provides a tailored approach. However, for D2C brands aiming for a broader, AI-powered marketing and support solution across multiple platforms (WhatsApp, Instagram, Email) with features like COD to prepaid conversions and unified inbox, Whatsapp Marketing & Support is the more comprehensive option. The choice depends on the merchant's channel strategy and the level of integration desired.
Common Questions
Which app offers more comprehensive customer support capabilities?
Whatsapp Marketing & Support offers a unified inbox across WhatsApp, Instagram, and Email, along with AI-powered support automation, suggesting a more comprehensive approach to customer support compared to WAX's focus on WhatsApp conversations.
Which app is better suited for businesses concerned about GDPR compliance?
WAX explicitly states that it is GDPR-compliant, which is a crucial factor for businesses operating within the European Union or handling EU customer data.
Which app is more likely to reduce customer acquisition cost (CAC)?
Whatsapp Marketing & Support directly claims to reduce CAC through AI-powered automation and multi-channel engagement, making it the more likely choice for businesses prioritizing CAC reduction.
Which app is easier to implement for a simple WhatsApp marketing campaign?
WAX, with its specific focus on WhatsApp marketing and automation, is likely easier to implement for a simple, targeted campaign compared to the broader scope of Whatsapp Marketing & Support.
Does either app integrate with other CRM or helpdesk platforms?
WAX mentions linking the inbox to support tools, suggesting potential integration capabilities. Whatsapp Marketing & Support's unified inbox implies a level of integration, but specific details on CRM or helpdesk integration are not provided for either app.
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