Whatsapp Marketing & Support vs Zoko: WhatsApp CRMfor Shopify (2026)
Whatsapp Marketing & Support and Zoko: WhatsApp CRM are both Shopify apps designed to enhance customer communication and drive sales through WhatsApp, but they approach this goal with distinct focuses. Whatsapp Marketing & Support, also known as BusinessOnBot, positions itself as an AI-powered commerce and support solution aiming to acquire new users and reduce customer acquisition cost (CAC) across multiple channels including WhatsApp, Instagram, and Email. It emphasizes AI-driven automation for tasks like answering queries, recovering carts, and driving upsells, all while providing a unified inbox for multi-agent support. Zoko: WhatsApp CRM, on the other hand, is presented as a WhatsApp CRM system. While less detail is provided, the app's name suggests a stronger focus on customer relationship management aspects within WhatsApp. The larger number of reviews (248 vs 84) for Zoko potentially indicates a more established user base or a longer presence in the Shopify app ecosystem. Both aim to improve conversions and retention, but Whatsapp Marketing & Support seems to lean heavier on AI-powered automation across multiple channels to achieve this, while Zoko likely provides more CRM-focused features.
At a Glance
Whatsapp Marketing & Support
84 reviews
Zoko: WhatsApp CRM
248 reviews
Detailed Overview
Whatsapp Marketing & Support
AI powered commerce & support. Acquire new users and reduce CAC across Whatsapp, Instagram, Email
Key Features
- WhatsApp Commerce - Drive seamless transactions and support directly on WhatsApp
- Smart Automation – Automate campaigns to boost sales and convert COD to prepaid.
- Agent Support - Engage customers instantly across WhatsApp, Instagram & Email.
- Cart Recovery – Recover abandoned carts and boost conversions with timely nudges
- Order Updates – Send automatic order and delivery updates to customers.
Feature Comparison
| Rating | 5/5 | 4.7/5 |
Rating Whatsapp Marketing & Support5/5 Zoko: WhatsApp CRM4.7/5 | ||
| Reviews | 84 | 248 |
Reviews Whatsapp Marketing & Support84 Zoko: WhatsApp CRM248 | ||
| Primary Focus | AI-powered Commerce & Support | WhatsApp CRM |
Primary Focus Whatsapp Marketing & SupportAI-powered Commerce & Support Zoko: WhatsApp CRMWhatsApp CRM | ||
| Channels Supported | WhatsApp, Instagram, Email, Web Chat | WhatsApp (Implied) |
Channels Supported Whatsapp Marketing & SupportWhatsApp, Instagram, Email, Web Chat Zoko: WhatsApp CRMWhatsApp (Implied) | ||
| Key Differentiator | AI-powered Automation (Cart Recovery, Upsells) | CRM Functionality (Implied) |
Key Differentiator Whatsapp Marketing & SupportAI-powered Automation (Cart Recovery, Upsells) Zoko: WhatsApp CRMCRM Functionality (Implied) | ||
| Support Type | Multi-Agent Support | Not Specified |
Support Type Whatsapp Marketing & SupportMulti-Agent Support Zoko: WhatsApp CRMNot Specified | ||
| Ideal Merchant | D2C brands seeking automation across multiple channels | Businesses seeking dedicated WhatsApp CRM features |
Ideal Merchant Whatsapp Marketing & SupportD2C brands seeking automation across multiple channels Zoko: WhatsApp CRMBusinesses seeking dedicated WhatsApp CRM features | ||
| Ease of Use (Implied) | Potentially higher learning curve due to AI features | Potentially simpler setup focused on WhatsApp CRM |
Ease of Use (Implied) Whatsapp Marketing & SupportPotentially higher learning curve due to AI features Zoko: WhatsApp CRMPotentially simpler setup focused on WhatsApp CRM | ||
| Value Proposition | Reduced CAC, improved conversions & retention via automation | Improved customer relationships and sales management within WhatsApp |
Value Proposition Whatsapp Marketing & SupportReduced CAC, improved conversions & retention via automation Zoko: WhatsApp CRMImproved customer relationships and sales management within WhatsApp | ||
Our Verdict
For D2C brands looking for a comprehensive solution leveraging AI to automate marketing and support across WhatsApp, Instagram, and Email, Whatsapp Marketing & Support (BusinessOnBot) appears to be the stronger choice. Its focus on AI-driven cart recovery, upsells, and order updates, along with the multi-agent support capability, offers a compelling value proposition. However, if your business requires a more focused and potentially less complex CRM system specifically for WhatsApp interactions, then Zoko: WhatsApp CRM is likely more suitable. The higher number of reviews suggests it is a well-established solution within the WhatsApp CRM space.
Common Questions
Which app offers a wider range of communication channels?
Whatsapp Marketing & Support supports WhatsApp, Instagram, Email, and web chat, while Zoko focuses primarily on WhatsApp.
Does Whatsapp Marketing & Support have cart recovery capabilities?
Yes, Whatsapp Marketing & Support offers cart recovery with timely nudges to boost conversions.
Is Zoko a more established app in the Shopify ecosystem?
Zoko has significantly more reviews (248) than Whatsapp Marketing & Support (84), suggesting a larger existing user base.
Which app utilizes AI for sales and support?
Whatsapp Marketing & Support uses AI-powered automation to answer queries, recover carts, drive upsells, and automate order updates.
Which app provides multi-agent support?
Whatsapp Marketing & Support provides a unified inbox that enables quick, multi-agent support.
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