XO Insert Code vs XO Sectionsfor Shopify (2026)
XO Insert Code and XO Sections both boast perfect 5/5 ratings, however, they cater to vastly different needs within the Shopify ecosystem. XO Insert Code focuses on allowing merchants to inject code snippets (HTML, CSS, Javascript, Liquid) directly into their store's header, footer, or specific pages. Its strength lies in its simplicity and flexibility for adding tracking pixels, custom styling, and other functionalities requiring code implementation. It appears aimed at users comfortable with basic coding concepts or needing to integrate third-party services requiring code snippets. In contrast, XO Sections offers a no-code visual page builder experience. It allows merchants to create and customize store pages by adding and arranging pre-built sections, enabling changes to product pages, background types, image styles, icons, and buttons without touching any code. This app targets merchants seeking an easy-to-use drag-and-drop interface to enhance their storefront's design and content without needing technical expertise. The 'perfect page speed' claim further emphasizes its focus on performance and usability for non-technical users.
At a Glance
XO Insert Code
91 reviews
XO Sections
23 reviews
Detailed Overview
XO Insert Code
Anyone can insert code into their store.
Key Features
- Easy to insert and manage code in your shop.
- Add code to specific pages/products/collection.
- Add Google Analytics, Google tag manager, Facebook pixel... code.
- Add verify meta tag code.
- Insert any code or script, including HTML, CSS, Liquid and Javascript.
XO Sections
No-code sections & product page builder
Key Features
- Add sections to any theme.
- Design product pages with different content
- Different background types, option to change blocks.
- Different styles for image, icon, button...
- Perfect page speed.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating XO Insert Code5/5 XO Sections5/5 | ||
| Reviews | 91 | 23 |
Reviews XO Insert Code91 XO Sections23 | ||
| Primary Function | Code Insertion | No-Code Page Building |
Primary Function XO Insert CodeCode Insertion XO SectionsNo-Code Page Building | ||
| Target User | Merchants comfortable with code snippets | Merchants seeking a no-code visual editor |
Target User XO Insert CodeMerchants comfortable with code snippets XO SectionsMerchants seeking a no-code visual editor | ||
| Ease of Use | Easy for users with coding knowledge | Easy for all users; No coding required |
Ease of Use XO Insert CodeEasy for users with coding knowledge XO SectionsEasy for all users; No coding required | ||
| Value Proposition | Flexibility to add any code to any page | Visually design pages without code; Focus on aesthetics and performance |
Value Proposition XO Insert CodeFlexibility to add any code to any page XO SectionsVisually design pages without code; Focus on aesthetics and performance | ||
| Customization | Limited to code capabilities | Customizable sections with different styles and backgrounds |
Customization XO Insert CodeLimited to code capabilities XO SectionsCustomizable sections with different styles and backgrounds | ||
| Core Features | Add Google Analytics, Facebook Pixel, verify meta tags | Drag-and-drop sections, product page builder, image/button styling |
Core Features XO Insert CodeAdd Google Analytics, Facebook Pixel, verify meta tags XO SectionsDrag-and-drop sections, product page builder, image/button styling | ||
Our Verdict
Choosing between XO Insert Code and XO Sections depends heavily on the merchant's technical skills and desired level of control. XO Insert Code is the clear choice for merchants who need to integrate specific code snippets or require fine-grained control over their store's functionality using code. It's ideal for those comfortable with HTML, CSS, Javascript, or Liquid.
However, for merchants who prioritize visual design, ease of use, and require no coding expertise, XO Sections is the better option. Its no-code interface simplifies page building and customization, enabling merchants to create visually appealing storefronts without needing to hire developers or learn to code. The focus on page speed also makes it suitable for those concerned about website performance.
Common Questions
Can I use both apps together?
Yes, but it's unlikely you would need to. If you are using XO Sections to design pages, then using XO Insert Code would only be for snippets the Sections don't natively handle. If that is the case, make sure that the custom snippets don't interfere with the Section's features.
Which app is easier to use?
XO Sections is definitively easier to use, as it offers a no-code visual interface. XO Insert Code requires some familiarity with coding concepts.
Which app is better for SEO?
Both apps can potentially improve SEO. XO Insert Code allows for adding meta tags and tracking codes, while XO Sections, by improving store design and user experience, can lead to increased engagement and better search engine rankings. The 'perfect page speed' of XO Sections also helps with SEO.
Which app is better for someone who knows HTML and CSS?
XO Insert Code is better suited for someone with HTML and CSS knowledge as it allows direct manipulation of code.
Can I use XO Sections to add Google Analytics?
While XO Insert Code explicitly mentions Google Analytics, XO Sections likely does not have native support, you'd need XO Insert Code or another solution to get the code snippet onto the store.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store