Automate Customer Review Requests After Fulfillment

Manually tracking fulfilled orders and remembering to send timely review requests is a tedious and often missed task, leading to fewer valuable customer testimonials. Inconsistent timing can annoy customers or result in forgotten feedback, leaving potential sales and trust on the table without authentic social proof.

This Shopify Flow automation ensures every customer receives a review request at the optimal time without manual effort. It triggers immediately after an `Order fulfilled` event, then intelligently `Waits` a predefined period – allowing the product to arrive and be experienced. Finally, Flow handles sending a personalized review request directly to the customer, keeping your feedback loop consistent and efficient.

• You want to consistently collect product reviews without manual intervention.
• You need to ensure review requests are sent *after* customers have received their products.
• You're looking for a simple, direct email method to prompt customers for feedback.

1. 1

   Start a new Flow with the 'Order fulfilled' trigger.

2. 2

   Add a 'Wait' action, specifying a delay (e.g., 5-10 days) to allow for delivery and product experience.

3. 3

   Include the 'Send internal email' action. Use dynamic order data to set the customer's email as the recipient, and craft a compelling review request message.

How long should I wait before sending a review request?

The ideal wait time depends on your shipping speed and product type. Generally, 5-10 days after fulfillment allows enough time for delivery and initial product use without being too late.

Can I include product-specific review links in the email?

Yes, by leveraging dynamic variables in your email content, you can often generate links directly to the purchased products, making it easier for customers to leave feedback.

What if a customer orders multiple times?

This Flow will trigger for every fulfilled order. To avoid overwhelming loyal customers, you might consider adding a 'Condition' to check if a review request was sent recently or integrate with a dedicated review app's suppression logic.

Does this Flow replace my dedicated review app's requests?

This Flow offers a basic, direct email method for review requests. If you use a dedicated review app like Yotpo or Okendo, their Flow actions often provide more advanced features, tracking, and templating, which might be preferred for robust review management.

• Yotpo

  Reviews, loyalty, and SMS for retention.

• Okendo

  Customer reviews and loyalty for DTC brands.

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