Shopify Flow/Fulfillment & Shipping/Automate WhatsApp Feedback Requests with Irin AI
Operational EfficiencyLow Difficulty

Automate WhatsApp Feedback Requests with Irin AI

Automatically send personalized WhatsApp messages 7 days after order fulfillment to collect valuable customer feedback using Irin AI, boosting engagement and insights.

The Problem

Manually reaching out for customer feedback is a tedious, low-conversion task that consumes valuable staff time and often yields minimal actionable data. Without a reliable, automated feedback loop, merchants miss critical insights into product performance or service gaps, leading to lost opportunities for improvement and potentially higher churn rates.

What This Automation Solves

This Shopify Flow triggers precisely when an "Order fulfilled," ensuring the customer has received their product. It then intelligently "Waits for 7 days" to allow the customer time to experience their purchase. Following this wait, the Flow executes a "Send HTTP request" to Irin AI, which then dispatches a personalized WhatsApp message to effortlessly gather crucial post-purchase feedback.

When to Use This Automation

  • To gather timely post-delivery product reviews and service feedback without manual outreach.
  • When launching new products and needing rapid, direct customer reactions and sentiment analysis.
  • To proactively identify and address potential customer issues or dissatisfaction before they escalate publicly.

Workflow

  1. Trigger

    Step 1

    This workflow starts when an order is fulfilled

  2. Wait

    Step 2

    Wait for 7 days

  3. Action

    Step 3

    Send HTTP POST request to: https://irin.ai/api/v1/shopify/shopifyTrigger

Step-by-Step Setup

  1. 1

    Add the "Order fulfilled" trigger to your new Shopify Flow.

  2. 2

    Insert a "Wait" action immediately after the trigger, setting its duration to "7 days."

  3. 3

    Add a "Send HTTP request" action, choosing POST and entering `https://irin.ai/api/v1/shopify/shopifyTrigger` as the URL.

Related Questions

Why wait 7 days after fulfillment for feedback?
Waiting 7 days ensures the customer has likely received their order, had time to unpack, and potentially use the product, leading to more informed and relevant feedback.
What information does Irin AI need for the WhatsApp message?
When configuring the HTTP request, Shopify Flow automatically sends relevant order and customer data from your store to Irin AI, which it uses to personalize the WhatsApp message content for each customer.
Can I customize the WhatsApp message content sent by Irin AI?
Yes, the exact message content, timing, and personalization variables for the WhatsApp messages are typically configured and managed directly within your Irin AI account settings, not within Shopify Flow itself.
How does WhatsApp feedback benefit my Shopify store compared to email?
WhatsApp messages often boast significantly higher open and engagement rates than email, providing faster, more direct feedback that can quickly inform product improvements, service adjustments, and marketing strategies.

Recommended Tools & Apps

Launch this automation

Open Shopify Flow and use this page as your setup blueprint.

Open Shopify Flow

Merchant Insight

To maximize value, consider setting up a companion Flow: if Irin AI can tag or signal negative feedback, create an automatic task in Gorgias for your support team. This allows proactive service recovery, turning potential churn into loyalty

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