Retarget Idle Customers: Automated WhatsApp Nudge with Irin AI

Merchants often struggle to proactively re-engage customers who make a single purchase, leading to lost revenue from untapped repeat business. Manually identifying and reaching out to these 'idle' customers is incredibly time-consuming, prone to error, and often gets deprioritized, leaving significant money on the table.

This Shopify Flow automates the crucial re-engagement process. After an `Order fulfilled` trigger, the Flow `waits 15 days`. A clever `condition` then checks if the initial fulfilled order is still the customer's last order, indicating no new purchases. If they're idle, it automatically sends an `HTTP POST request` to Irin AI, prompting a personalized WhatsApp message to encourage their return.

• You want to significantly boost your repeat purchase rate without manual intervention.
• Your products naturally lend themselves to repurchase (e.g., consumables, subscription-eligible items).
• You actively use WhatsApp for customer communication and want to leverage it for proactive sales outreach.

1. 1

   Create a new Flow and select the `Order fulfilled` trigger.

2. 2

   Add a `Wait` action set to `15 days` after the trigger.

3. 3

   Insert a `Condition` block: `Fulfillment orders order name is equal to order customer last order name`.

4. 4

   Under the 'Yes' branch of the condition, add an `Action: Send HTTP request`.

5. 5

   Configure the HTTP request as a `POST` to `https://irin.ai/api/v1/shopify/shopifyTrigger`.

How does Irin AI get the customer's WhatsApp number?

Irin AI integrates directly with your Shopify customer data. When the HTTP request is sent, it securely passes relevant customer details, including their phone number if available and opted-in for WhatsApp, to trigger the message.

Can I adjust the 15-day wait period?

Yes, absolutely. You can easily modify the `Wait` action's duration to any number of days, hours, or even minutes that best suits your product's repurchase cycle or marketing strategy.

What if a customer has opted out of WhatsApp messages?

Irin AI respects customer consent and will only send messages to customers who have opted in. Always ensure your customer data collection methods are compliant and clearly communicate your WhatsApp messaging practices.

How does the 'order name is equal to customer last order name' condition work?

This condition cleverly identifies idle customers. If the order that triggered the Flow is still the customer's most recent order after 15 days, it means they haven't made another purchase, flagging them as 'idle' for retargeting.

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