Automatically Tag Orders Containing Gift Cards

Manually identifying gift card orders is a time-consuming and error-prone task for your team. This can lead to incorrect fulfillment (like shipping physical cards unnecessarily), irrelevant marketing communications, or missed opportunities for tailored post-purchase follow-ups, resulting in wasted costs and customer frustration.

This Shopify Flow automation instantly identifies any order containing a gift card the moment it's created. Using the 'Order created' trigger and 'Product is gift card = true' condition, Flow automatically flags these orders. This powerful check enables you to streamline fulfillment, segment customers accurately, and trigger specialized post-purchase campaigns or internal alerts.

• Segmenting gift card purchases for targeted post-purchase email sequences or exclusions.
• Triggering internal alerts for customer service to confirm digital delivery or special handling.
• Excluding gift card orders from standard shipping labels, loyalty point accrual, or refund policies.

1. 1

   From your Shopify admin, navigate to Apps > Shopify Flow and create a new workflow.

2. 2

   Select 'Order created' as your trigger to start the workflow when a new order is placed.

3. 3

   Add a 'Condition' block. Choose 'Order' > 'Products' > 'Is gift card' and set it to 'true'.

4. 4

   Add an 'Action' block. Common actions include 'Add order tag' (e.g., 'gift-card-purchase') for easy filtering, or 'Send Slack message' for internal team alerts.

Why is it important to tag gift card orders?

Tagging gift card orders allows you to easily filter and segment them in your admin, making it simple to apply specific fulfillment rules, marketing exclusions, or customer service workflows.

Can this Flow differentiate between physical and digital gift cards?

Shopify's 'Product is gift card' condition identifies any product designated as a gift card, regardless of whether it's physical or digital. You'd need a separate condition (e.g., checking SKU or product tag) if you sell both types and need to differentiate further.

How can I use this tag for marketing automation?

Once orders are tagged, you can create segments in your email marketing platform (like Klaviyo) to exclude these customers from general promotional campaigns or enroll them in a specific post-purchase flow tailored for gift card buyers.

What if a customer buys a gift card AND other products?

This Flow's condition 'Product is gift card = true' will trigger if *any* product in the order is a gift card, even if other items are present. You can then use subsequent conditions to refine actions based on the mix of products, for example, 'AND' a condition that checks if physical products are also present.

• Shopify Flow

  Native Shopify automation builder.

• Klaviyo

  Email and SMS lifecycle automation.

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