Automate Tagging Orders Paid with Gift Cards

Manually identifying orders paid with gift cards is a significant time-sink, especially for high-volume stores, leading to missed opportunities for personalized marketing and accurate analytics. Without clear segmentation, you risk sending irrelevant promotions or misinterpreting customer purchasing behavior, ultimately impacting marketing ROI and customer loyalty.

This Shopify Flow instantly solves that pain by triggering when an 'Order created' and applying a condition to check if any 'Transactions gateway is equal to gift_card'. You can then add an action to tag these specific orders (e.g., 'gift_card_used'), allowing for precise customer segmentation and streamlined operational workflows.

• Segment customers who primarily use gift cards to tailor future marketing efforts.
• Exclude gift card orders from specific discount promotions or loyalty point calculations.
• Analyze the redemption patterns and impact of gift card usage on overall sales and AOV.

1. 1

   Create a new Flow and select "Order created" as the trigger.

2. 2

   Add a Condition block: "Transactions" -> "Gateway" -> "is equal to" -> "gift_card".

3. 3

   Add an Action block: "Add order tags" (e.g., `gift_card_redeemed`).

4. 4

   Turn on your Flow.

Does this Flow work for partial gift card payments?

Yes, the "Transactions gateway is equal to gift_card" condition applies if any transaction associated with the order was processed via a gift card, regardless of whether it covered the full order amount.

What kind of tags should I use for orders paid with gift cards?

Effective tags include `gift_card_used`, `gc_redeemed`, or `paid_with_gc`. Choose a tag that clearly indicates the payment method and aligns with your internal reporting and segmentation strategy.

How can I segment customers based on gift card usage after tagging?

Once orders are tagged, you can easily filter your customer list in Shopify (or a connected marketing platform) by customers who have orders containing that specific tag, enabling highly targeted communication.

Can I use this Flow to send a specific email to customers who used a gift card?

Absolutely. After tagging the order, you can use marketing apps like Klaviyo to create a segment based on the `gift_card_used` tag and trigger automated email campaigns specific to those customers.

• Shopify Flow

  Native Shopify automation builder.

• Klaviyo

  Email and SMS lifecycle automation.

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