How to Tag International Orders by Presentment Currency

Manually sifting through orders to identify international sales by currency is a time-consuming chore that drains valuable operational hours. This manual process can lead to delayed fulfillment for global customers and missed opportunities for highly targeted, currency-specific marketing campaigns, impacting customer satisfaction and potential revenue.

This Shopify Flow automates the entire process. It triggers immediately when a new order is created, then efficiently checks if the order's presentment currency is not USD. If true, it automatically adds the specific currency code (e.g., EUR, CAD, GBP) as an order tag, eliminating manual effort and providing instant, accurate segmentation for all your non-USD transactions.

• You need to quickly identify and filter all orders placed in non-USD currencies for operational clarity.
• Your fulfillment team requires immediate visibility into international orders for specialized shipping procedures.
• You want to segment customers based on their purchasing currency for highly targeted marketing or customer support initiatives.

1. 1

   Start a new Flow using the 'Order created' trigger.

2. 2

   Add a 'Condition' block and configure it as: 'Order presentment currency code' 'is not equal to' 'USD'.

3. 3

   Under the 'Is true' branch of the condition, add an 'Action' block: 'Add order tags'.

4. 4

   In the 'Tags to add' field, input the variable `{{order.presentmentCurrencyCode}}`.

5. 5

   Save and activate your new Flow.

Why would I only tag non-USD currencies instead of all orders?

This Flow focuses on non-USD currencies to highlight international orders, which often require different handling or marketing. If you needed to tag all orders by currency, including USD, you would simply remove the 'Order presentment currency code is not equal to USD' condition.

Can these currency tags be used for email marketing segmentation?

Absolutely. Once orders are tagged, you can export customer lists based on these tags or connect with email platforms like Klaviyo to build dynamic segments. This allows you to send highly relevant, currency-specific promotions or localized content.

What if I only want to tag specific foreign currencies, not all of them?

You would modify the 'Condition' block. Instead of 'is not equal to USD', you could use 'is one of' and then list specific currency codes (e.g., EUR, CAD, GBP) that you want to tag, ensuring only those are processed.

Does this Flow affect how currency is displayed to customers on my store?

No, this Flow operates purely on the backend by adding tags to order data. It has no impact whatsoever on how currencies are displayed on your Shopify storefront, which is controlled by your theme and currency settings.

• Shopify Flow

  Native Shopify automation builder.

• Klaviyo

  Email and SMS lifecycle automation.

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