Blog Filter & Search PRO vs XO Insert Codefor Shopify (2026)
Blog Filter & Search PRO and XO Insert Code both fall under the 'Content' category on Shopify, but they address vastly different needs. Blog Filter & Search PRO focuses on enhancing the blog experience by allowing customers to filter and search blog content, whereas XO Insert Code provides a simple way for merchants to inject code snippets (HTML, CSS, JavaScript, Liquid) into their Shopify store's header, footer, and specific pages. While both apps aim to improve a store's functionality, one targets content discoverability and engagement, while the other caters to technical customization and integration needs. The 'Content' category overlap is broad, capturing anything that contributes to a site's overall content presentation, even if it's through technical means like code insertion. X0 Insert Code is more suitable for merchants who are comfortable working with code or need to integrate third-party services requiring custom code snippets, like Google Analytics, Facebook Pixel, or custom CSS styling. Blog Filter & Search PRO addresses merchants focused on creating and maintaining blog content and are aiming to improve the user experience of their blog, driving deeper engagement and discovery of posts. The decision between the two hinges on whether the merchant needs enhanced blog functionality or requires a straightforward way to inject custom code into their storefront.
At a Glance
Blog Filter & Search PRO
86 reviews
XO Insert Code
91 reviews
Detailed Overview
XO Insert Code
Anyone can insert code into their store.
Key Features
- Easy to insert and manage code in your shop.
- Add code to specific pages/products/collection.
- Add Google Analytics, Google tag manager, Facebook pixel... code.
- Add verify meta tag code.
- Insert any code or script, including HTML, CSS, Liquid and Javascript.
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Blog Filter & Search PRO4.9/5 XO Insert Code5/5 | ||
| Reviews | 86 | 91 |
Reviews Blog Filter & Search PRO86 XO Insert Code91 | ||
| Core Functionality | Enhances blog filtering and search | Inserts custom code (HTML, CSS, JavaScript, Liquid) |
Core Functionality Blog Filter & Search PROEnhances blog filtering and search XO Insert CodeInserts custom code (HTML, CSS, JavaScript, Liquid) | ||
| Target Merchant | Merchants with active blogs needing better organization and search | Merchants needing to integrate third-party services or customize their store's functionality with custom code |
Target Merchant Blog Filter & Search PROMerchants with active blogs needing better organization and search XO Insert CodeMerchants needing to integrate third-party services or customize their store's functionality with custom code | ||
| Technical Skill Requirement | Low | Medium to High (requires understanding of code) |
Technical Skill Requirement Blog Filter & Search PROLow XO Insert CodeMedium to High (requires understanding of code) | ||
| Ease of Use | Likely easy to use based on general app category | Simplified code insertion process, but requires technical knowledge |
Ease of Use Blog Filter & Search PROLikely easy to use based on general app category XO Insert CodeSimplified code insertion process, but requires technical knowledge | ||
| Value Proposition | Improved blog user experience and content discovery | Simplified integration of third-party services and custom store modifications |
Value Proposition Blog Filter & Search PROImproved blog user experience and content discovery XO Insert CodeSimplified integration of third-party services and custom store modifications | ||
| Code Type Support | Not applicable | HTML, CSS, Javascript, Liquid |
Code Type Support Blog Filter & Search PRONot applicable XO Insert CodeHTML, CSS, Javascript, Liquid | ||
Our Verdict
If your primary goal is to improve the discoverability and organization of your Shopify blog, then Blog Filter & Search PRO is the more suitable choice. It caters to content-driven improvements without requiring coding knowledge. However, if your objective is to integrate third-party services or implement custom design changes via code snippets (e.g., Google Analytics, Facebook Pixel, custom CSS), then XO Insert Code is the clear winner, despite requiring some coding proficiency.
While XO Insert Code boasts a perfect 5/5 rating and slightly more reviews, its value depends heavily on the merchant's technical skills and need for code injection. Blog Filter & Search PRO addresses a more specific, content-focused need and likely appeals to a broader audience lacking coding expertise, making it ideal for merchants focused on enhancing their blog's user experience and SEO.
Common Questions
Can both apps be used together?
Yes, theoretically. Blog Filter & Search PRO focuses on enhancing the blog content experience, while XO Insert Code is about code insertion. They address orthogonal needs.
Which app requires coding knowledge?
XO Insert Code definitely requires coding knowledge since the user is directly inserting code. Blog Filter & Search PRO should not require coding knowledge since its function is blog filtering and search.
Which app is best for SEO?
Both apps can contribute to SEO, albeit indirectly. Blog Filter & Search PRO can improve on-page SEO by making blog content more accessible and discoverable. XO Insert Code allows you to add code for tracking, analytics and header tags to optimize for SEO.
Is XO Insert Code a replacement for a web developer?
No. XO Insert Code is a convenience tool. Complex customizations will still require a developer. It just makes simple code snippets easier to implement.
Which app is easier to use?
Blog Filter & Search PRO is likely easier to use for the average Shopify merchant, as it probably has a UI-driven interface to configure blog filters and search options. XO Insert Code involves directly working with code snippets, which requires more technical familiarity.
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