Easy Post Purchase Promo Deals vs Essential Free Shipping Upsellfor Shopify (2026)
Easy Post Purchase Promo Deals and Essential Free Shipping Upsell both aim to increase revenue for Shopify merchants through upselling and cross-selling, but they employ drastically different strategies and target different phases of the customer journey. Easy Post Purchase Promo Deals focuses on maximizing value *after* the initial purchase by presenting targeted upsells and downsells during checkout. This app is designed for merchants who want to capitalize on impulse buys and increase average order value after a customer has already committed to a purchase. Essential Free Shipping Upsell, on the other hand, works to incentivize larger initial purchases by leveraging the psychology of free shipping thresholds. It motivates customers to add more items to their cart to reach a free shipping goal, effectively increasing AOV before the customer even reaches the checkout page, and offering additional cart upsells.
At a Glance
Easy Post Purchase Promo Deals
31 reviews
Essential Free Shipping Upsell
438 reviews
Detailed Overview
Easy Post Purchase Promo Deals
Display one-click post-purchase upsells right in checkout.
Key Features
- Create single and multi-product upsell, downsell promotions along with analytics
- Robust eligibility rules based on customer, product, & order properties etc.,
- A/B Testing built-in to easily optimize your upsells
Essential Free Shipping Upsell
Increase Profits, AOV & Sales With A Free Shipping Progress Bar Cart Goal and Cart Upsell.
Key Features
- Placed Anywhere: product page, cart page, cart drawer, or as an announcement bar
- Boosts Average Order Value: add product upsells, cross-sells & cart upsell.
- Revenue-Oriented: track additional revenue generated by free shipping bar.
- Highly Customisable: customise cart goal progress bar or use pre-made styles.
- Extras: translations, different currencies and Online Store 2.0 themes support.
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Easy Post Purchase Promo Deals4.9/5 Essential Free Shipping Upsell5/5 | ||
| Reviews | 31 | 438 |
Reviews Easy Post Purchase Promo Deals31 Essential Free Shipping Upsell438 | ||
| Upsell Strategy | Post-Purchase Offers | Free Shipping Goal + Cart Upsell |
Upsell Strategy Easy Post Purchase Promo DealsPost-Purchase Offers Essential Free Shipping UpsellFree Shipping Goal + Cart Upsell | ||
| Target Point in Customer Journey | After Checkout | During Shopping/Pre-Checkout |
Target Point in Customer Journey Easy Post Purchase Promo DealsAfter Checkout Essential Free Shipping UpsellDuring Shopping/Pre-Checkout | ||
| Primary Goal | Increase AOV through Impulse Purchases | Incentivize Larger Initial Orders |
Primary Goal Easy Post Purchase Promo DealsIncrease AOV through Impulse Purchases Essential Free Shipping UpsellIncentivize Larger Initial Orders | ||
| A/B Testing | Built-in | Not mentioned |
A/B Testing Easy Post Purchase Promo DealsBuilt-in Essential Free Shipping UpsellNot mentioned | ||
| Personalization/Targeting | Robust eligibility rules | Not explicitly mentioned |
Personalization/Targeting Easy Post Purchase Promo DealsRobust eligibility rules Essential Free Shipping UpsellNot explicitly mentioned | ||
| Merchant Type | Merchants with established customer base and clear understanding of their purchasing patterns | Merchants who want to quickly boost sales by incentivizing larger orders |
Merchant Type Easy Post Purchase Promo DealsMerchants with established customer base and clear understanding of their purchasing patterns Essential Free Shipping UpsellMerchants who want to quickly boost sales by incentivizing larger orders | ||
| Key Feature | One-click upsells in checkout | Free Shipping Progress Bar |
Key Feature Easy Post Purchase Promo DealsOne-click upsells in checkout Essential Free Shipping UpsellFree Shipping Progress Bar | ||
Our Verdict
For Shopify merchants seeking to maximize the value of each customer transaction after they've already committed to a purchase, Easy Post Purchase Promo Deals is the stronger choice. Its A/B testing and robust targeting rules allow for fine-tuning of upsell offers based on customer behavior. However, for merchants looking to quickly increase average order value and sales by incentivizing customers to add more items to their cart, Essential Free Shipping Upsell is the better option. The free shipping progress bar creates an immediate sense of urgency and motivates customers to reach the goal, providing a more immediate boost to sales. A high review count indicates popularity and reliability for Essential Free Shipping Upsell.
Common Questions
Which app is easier to set up and use?
Both apps claim to have intuitive interfaces. However, Easy Post Purchase Promo Deals might require more time to set up robust eligibility rules and A/B testing, while Essential Free Shipping Upsell appears simpler with pre-made styles and focuses on a single, clear goal.
Which app offers better long-term value?
Easy Post Purchase Promo Deals potentially offers better long-term value through its A/B testing and personalization, allowing for continuous optimization of upsell strategies. Essential Free Shipping Upsell delivers immediate results, but might require more creative application to maintain long-term effectiveness.
Which app is more cost-effective?
Pricing information is not provided, so cost-effectiveness is unknown. It is essential to compare pricing plans and trial periods before making a decision.
Can these apps be used together?
Yes, in theory. Essential Free Shipping Upsell could incentivize a larger initial purchase, and then Easy Post Purchase Promo Deals could further increase the order value through post-purchase upsells. However, merchants need to carefully consider customer experience to avoid overwhelming customers with offers.
Which app provides better analytics?
Easy Post Purchase Promo Deals specifically mentions built-in analytics. Essential Free Shipping Upsell mentions revenue tracking related to the free shipping bar. Easy Post Purchase Promo Deals therefore likely offers more robust analytics for upsell performance.
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