Essential Free Shipping Upsell vs MBC Bundle Builderfor Shopify (2026)

Essential Free Shipping Upsell and MBC Bundle Builder both aim to increase sales via upselling and cross-selling, but they employ fundamentally different strategies. Essential Free Shipping Upsell focuses on incentivizing customers to add more items to their cart to reach a free shipping threshold, thereby increasing Average Order Value (AOV). It primarily utilizes a progress bar and offers integrated cart upselling/cross-selling features. The app’s high rating and large number of reviews suggest strong user satisfaction and effectiveness in achieving its core objective. It appears best suited for merchants wanting a simple, effective solution focused on leveraging the psychology of free shipping to boost AOV. In contrast, MBC Bundle Builder targets customers interested in purchasing multiple related items together. It allows merchants to create customizable bundles and kits, encouraging customers to buy a curated collection of products at once. Its features revolve around building and displaying attractive bundle pages, enabling customers to create their own bundles, and offering bundle-specific discounts. MBC Bundle Builder is ideal for merchants who sell products that naturally complement each other and who want to offer customers a personalized and value-driven shopping experience. It is specifically targeted toward merchants interested in bundle creation and custom box options.

Essential Free Shipping Upsell and MBC Bundle Builder both aim to increase sales via upselling and cross-selling, but they employ fundamentally different strategies. Essential Free Shipping Upsell focuses on incentivizing customers to add more items to their cart to reach a free shipping threshold, thereby increasing Average Order Value (AOV). It primarily utilizes a progress bar and offers integrated cart upselling/cross-selling features. The app’s high rating and large number of reviews suggest strong user satisfaction and effectiveness in achieving its core objective. It appears best suited for merchants wanting a simple, effective solution focused on leveraging the psychology of free shipping to boost AOV. In contrast, MBC Bundle Builder targets customers interested in purchasing multiple related items together. It allows merchants to create customizable bundles and kits, encouraging customers to buy a curated collection of products at once. Its features revolve around building and displaying attractive bundle pages, enabling customers to create their own bundles, and offering bundle-specific discounts. MBC Bundle Builder is ideal for merchants who sell products that naturally complement each other and who want to offer customers a personalized and value-driven shopping experience. It is specifically targeted toward merchants interested in bundle creation and custom box options.