Essential Free Shipping Upsell vs Upsell Kit: BOGO, Bundle & 30+for Shopify (2026)
Essential Free Shipping Upsell focuses primarily on leveraging the free shipping threshold to increase Average Order Value (AOV). It uses a progress bar and integrated upsells/cross-sells specifically targeted at achieving the free shipping goal. Upsell Kit: BOGO, Bundle & 30+ is a more comprehensive, all-in-one conversion marketing app offering a wider range of features including bundles, discounts, timers, and more, aiming to address multiple aspects of sales conversion beyond just free shipping. The key difference lies in their scope: Essential Free Shipping Upsell is a specialized tool centered around free shipping incentives, while Upsell Kit is a broader suite designed to tackle various sales conversion challenges. Essential Free Shipping Upsell likely appeals to merchants seeking a simple, targeted solution for increasing AOV through free shipping, whereas Upsell Kit caters to merchants wanting a complete conversion optimization toolkit. Upsell Kit appears to be more resource intensive to setup and manage than Essential Free Shipping Upsell, due to the number of available options.
At a Glance
Essential Free Shipping Upsell
438 reviews
Upsell Kit: BOGO, Bundle & 30+
122 reviews
Detailed Overview
Essential Free Shipping Upsell
Increase Profits, AOV & Sales With A Free Shipping Progress Bar Cart Goal and Cart Upsell.
Key Features
- Placed Anywhere: product page, cart page, cart drawer, or as an announcement bar
- Boosts Average Order Value: add product upsells, cross-sells & cart upsell.
- Revenue-Oriented: track additional revenue generated by free shipping bar.
- Highly Customisable: customise cart goal progress bar or use pre-made styles.
- Extras: translations, different currencies and Online Store 2.0 themes support.
Upsell Kit: BOGO, Bundle & 30+
All-in-One Sales Conversion App: Bundles, Volume Discounts, Countdown Timer, Add-ons, Gifts & More.
Key Features
- All-in-One Conversion Marketing App to Promote Sales with Full Customization
- Bundles, BOGO, Volume Discount, Order Reward, Cart Upsell, Shipping Protection
- Countdown Timer Bar, Low Stock Counter, Add To Cart Sticky, Free Shipping Bar
- Trust Badges, Stickers, Payment Icons, Age Verification, scroll to top
- Favicon Cart Counter, Inactive Tab Message, Terms and Conditions Checkbox & more
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Essential Free Shipping Upsell5/5 Upsell Kit: BOGO, Bundle & 30+5/5 | ||
| Reviews | 438 | 122 |
Reviews Essential Free Shipping Upsell438 Upsell Kit: BOGO, Bundle & 30+122 | ||
| Primary Focus | Free Shipping Upsell | All-in-One Conversion Marketing |
Primary Focus Essential Free Shipping UpsellFree Shipping Upsell Upsell Kit: BOGO, Bundle & 30+All-in-One Conversion Marketing | ||
| Key Differentiating Feature | Free Shipping Progress Bar | Bundles, BOGO, Volume Discounts |
Key Differentiating Feature Essential Free Shipping UpsellFree Shipping Progress Bar Upsell Kit: BOGO, Bundle & 30+Bundles, BOGO, Volume Discounts | ||
| Target Merchant Type | Merchants focused on increasing AOV with free shipping | Merchants seeking a complete conversion optimization solution |
Target Merchant Type Essential Free Shipping UpsellMerchants focused on increasing AOV with free shipping Upsell Kit: BOGO, Bundle & 30+Merchants seeking a complete conversion optimization solution | ||
| Ease of Use (Inferred) | Likely simpler setup due to focused functionality | Potentially more complex setup due to feature breadth |
Ease of Use (Inferred) Essential Free Shipping UpsellLikely simpler setup due to focused functionality Upsell Kit: BOGO, Bundle & 30+Potentially more complex setup due to feature breadth | ||
| Value Proposition | Increase AOV by incentivizing customers to reach free shipping threshold. | Boost sales and conversions through a wide range of marketing tactics. |
Value Proposition Essential Free Shipping UpsellIncrease AOV by incentivizing customers to reach free shipping threshold. Upsell Kit: BOGO, Bundle & 30+Boost sales and conversions through a wide range of marketing tactics. | ||
| Features | Free Shipping Bar, Cart Upsell, Cross-Sell | Bundles, BOGO, Volume Discount, Countdown Timer, Add-ons, Gifts, and more |
Features Essential Free Shipping UpsellFree Shipping Bar, Cart Upsell, Cross-Sell Upsell Kit: BOGO, Bundle & 30+Bundles, BOGO, Volume Discount, Countdown Timer, Add-ons, Gifts, and more | ||
Our Verdict
For merchants primarily concerned with optimizing their free shipping strategy and increasing AOV through this specific incentive, Essential Free Shipping Upsell is the better choice. It offers a focused solution with likely a simpler setup. Its high review count suggests a proven track record in this area.
However, if a merchant is looking for a comprehensive suite of conversion optimization tools beyond just free shipping, including bundles, discounts, timers, and other features, Upsell Kit: BOGO, Bundle & 30+ is the more suitable option. It provides a wider arsenal of marketing tactics to boost sales, but may require more time and effort to configure effectively.
Common Questions
Which app is easier to set up and use?
Essential Free Shipping Upsell is likely easier to set up due to its narrower focus and fewer features compared to the extensive toolkit offered by Upsell Kit.
If I only want to focus on increasing AOV through free shipping, which app should I choose?
Essential Free Shipping Upsell is specifically designed for this purpose. Its free shipping progress bar and integrated upsells make it ideal for incentivizing customers to reach the free shipping threshold.
Does Upsell Kit include features that Essential Free Shipping Upsell lacks?
Yes, Upsell Kit includes a significantly broader range of features, such as product bundles, BOGO offers, volume discounts, countdown timers, and more, which are not available in Essential Free Shipping Upsell.
Which app is better for merchants with a limited budget?
Without knowing the pricing of either app, it's impossible to say definitively. However, Essential Free Shipping Upsell's focused functionality might suggest a simpler pricing structure, or even a more generous free plan.
Which app has more social proof?
Essential Free Shipping Upsell has significantly more reviews (438) than Upsell Kit (122), indicating greater social proof and a potentially larger user base.
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