EZLabel: Australia Post Ship vs Packlink PRO Shipping Platformfor Shopify (2026)
EZLabel: Australia Post Ship and Packlink PRO Shipping Platform both aim to simplify shipping for Shopify merchants in 2026. However, they differ significantly in their scope and target audience. EZLabel is laser-focused on Australia Post's MyPost Business, offering a streamlined, two-click solution for printing labels, fulfilling orders, and tracking shipments within that specific ecosystem. This makes it ideal for Australian merchants heavily reliant on Australia Post. Packlink PRO, on the other hand, is a broader shipping platform connecting merchants to 30+ national and international carriers. Its strength lies in providing a wide range of shipping options and discounted rates, catering to businesses that require flexibility and competitive pricing across multiple carriers. The key difference is specialization versus breadth. EZLabel prioritizes ease of use and speed for Australia Post users, while Packlink PRO offers more choice and potentially better rates across different carriers. Packlink PRO's real-time rate comparison and shipping rule customization add layers of complexity and control not found in EZLabel. For merchants who only use Australia Post, EZLabel promises unparalleled simplicity; for those who need a versatile shipping solution with multiple carrier options, Packlink PRO is the stronger choice.
At a Glance
EZLabel: Australia Post Ship
459 reviews
Packlink PRO Shipping Platform
540 reviews
Detailed Overview
EZLabel: Australia Post Ship
Australia Post MyPost Business shipping labels made easy
Key Features
- Only two clicks to print, fulfil and track shipping labels and orders
- Supports custom or flat rate packaging, signature on delivery and extra cover
- Partial fulfillments, multiple locations and packing slips
- Ship internationally or locally using standard or express shipping
- Print using thermal label printers or standard laser printers
Packlink PRO Shipping Platform
Automate your shipping process and save time and money on every label you purchase
Key Features
- Sync and automate Shopify orders in real time to streamline delivery
- Access discounted shipping rates and a wide choice of shipping services
- Check up-to-date order tracking at all times
- Create shipping rules by item, order value, transit time, and more at checkout
- Offer customers a large choice of carriers and delivery options at checkout
Feature Comparison
| Rating | 5/5 | 4.8/5 |
Rating EZLabel: Australia Post Ship5/5 Packlink PRO Shipping Platform4.8/5 | ||
| Reviews | 459 | 540 |
Reviews EZLabel: Australia Post Ship459 Packlink PRO Shipping Platform540 | ||
| Carrier Support | Australia Post MyPost Business Only | 30+ National and International Carriers |
Carrier Support EZLabel: Australia Post ShipAustralia Post MyPost Business Only Packlink PRO Shipping Platform30+ National and International Carriers | ||
| Ease of Use | Very High (Two-Click) | High (User-Friendly Platform) |
Ease of Use EZLabel: Australia Post ShipVery High (Two-Click) Packlink PRO Shipping PlatformHigh (User-Friendly Platform) | ||
| Pricing | Likely Included in App Price (Implied by Simplicity) | Pay-Per-Label (Optional Subscription Plans) |
Pricing EZLabel: Australia Post ShipLikely Included in App Price (Implied by Simplicity) Packlink PRO Shipping PlatformPay-Per-Label (Optional Subscription Plans) | ||
| Target Audience | Australian Merchants Primarily Using Australia Post | Merchants Needing Multiple Carrier Options & Competitive Rates |
Target Audience EZLabel: Australia Post ShipAustralian Merchants Primarily Using Australia Post Packlink PRO Shipping PlatformMerchants Needing Multiple Carrier Options & Competitive Rates | ||
| Automation | Automated Label Creation, Fulfillment & Tracking (Australia Post) | Sync & Automate Orders, Create Shipping Rules |
Automation EZLabel: Australia Post ShipAutomated Label Creation, Fulfillment & Tracking (Australia Post) Packlink PRO Shipping PlatformSync & Automate Orders, Create Shipping Rules | ||
| International Shipping | Yes (Standard or Express) | Yes (Via Multiple Carriers) |
International Shipping EZLabel: Australia Post ShipYes (Standard or Express) Packlink PRO Shipping PlatformYes (Via Multiple Carriers) | ||
| Customization | Limited (Custom Packaging, Signature) | Shipping Rules by Item, Order Value, Transit Time |
Customization EZLabel: Australia Post ShipLimited (Custom Packaging, Signature) Packlink PRO Shipping PlatformShipping Rules by Item, Order Value, Transit Time | ||
| Primary Value Proposition | Extreme Simplicity & Speed for Australia Post Shipping | Cost Savings, Choice of Carriers, Enhanced Customer Delivery Experience |
Primary Value Proposition EZLabel: Australia Post ShipExtreme Simplicity & Speed for Australia Post Shipping Packlink PRO Shipping PlatformCost Savings, Choice of Carriers, Enhanced Customer Delivery Experience | ||
Our Verdict
EZLabel: Australia Post Ship is the clear winner for Australian Shopify merchants exclusively using Australia Post MyPost Business who value speed and ease of use above all else. Its two-click shipping label generation and fulfillment process offers significant time savings. However, its utility is limited to the Australia Post ecosystem.
Packlink PRO Shipping Platform is the superior choice for merchants needing a flexible shipping solution with multiple carrier options, international shipping, and advanced features like shipping rules and real-time rate comparison. While it may require a slightly steeper learning curve and potentially involve subscription costs, the added control and access to discounted rates can significantly benefit businesses with diverse shipping needs and volumes.
Common Questions
Which app is easier to use?
EZLabel is likely easier to use for Australia Post shipping due to its two-click process. Packlink PRO, while user-friendly, offers more features and carriers, requiring a bit more setup and navigation.
Which app offers better shipping rates?
Packlink PRO likely offers access to better shipping rates due to its connections with 30+ carriers and potential for discounted rates through subscriptions. EZLabel's rates would be dependent on your existing Australia Post MyPost Business account.
Which app is better for international shipping?
Packlink PRO is generally better for international shipping, as it connects you with multiple international carriers, allowing you to compare rates and choose the best option. EZLabel supports international shipping through Australia Post, but your options are limited to Australia Post's services.
Which app offers more control over the shipping process?
Packlink PRO offers significantly more control through features like shipping rules based on item, order value, and transit time. EZLabel focuses on streamlining a predefined process for Australia Post.
Which app is more suitable for low-volume shippers?
EZLabel might be more cost-effective for low-volume shippers who only use Australia Post, as it focuses on simplicity and automation without mentioning mandatory subscription fees. Packlink PRO's pay-per-label structure can also be suitable, but merchants should evaluate the cost of potential subscription tiers based on their volume.
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