Grid & Pixel Email‑SMS‑Popups vs Notify Customersfor Shopify (2026)
Grid & Pixel Email‑SMS‑Popups and Notify Customers both offer SMS marketing capabilities for Shopify merchants in 2026, but they cater to different needs and priorities. Grid & Pixel seems to be a more comprehensive marketing solution including email, SMS, and popups based on its name alone, whereas Notify Customers appears singularly focused on SMS campaigns for customer retention and engagement. Grid & Pixel has a significantly larger user base, indicated by 143 reviews compared to Notify Customers' 8, suggesting greater adoption and potentially a broader range of features. Notify Customers emphasizes its ease of use and focus on SMS campaigns with features like image inclusion, scheduling, and two-way conversation capabilities. This makes it appealing to merchants looking for a straightforward solution specifically for SMS marketing, potentially with limited technical expertise or resources. Grid & Pixel, with its integrated approach, may be preferred by merchants seeking a unified platform for multiple marketing channels even as of 2026, albeit at the possible cost of some complexity and a slightly lower average rating (4.9 vs 5).
At a Glance
Grid & Pixel Email‑SMS‑Popups
143 reviews
Notify Customers
8 reviews
Detailed Overview
Notify Customers
Send SMS text message campaigns to keep customers coming back.
Key Features
- Automatically sync customers from Shopify to Notify, or upload a customer list.
- Send texts with images and schedule campaigns for future delivery.
- View campaign replies and start 1-on-1 text conversations.
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Grid & Pixel Email‑SMS‑Popups4.9/5 Notify Customers5/5 | ||
| Reviews | 143 | 8 |
Reviews Grid & Pixel Email‑SMS‑Popups143 Notify Customers8 | ||
| Marketing Channels | Email, SMS, Popups | SMS only |
Marketing Channels Grid & Pixel Email‑SMS‑PopupsEmail, SMS, Popups Notify CustomersSMS only | ||
| Target Merchant Type | Merchants needing multi-channel marketing | Merchants focused on SMS marketing & retention |
Target Merchant Type Grid & Pixel Email‑SMS‑PopupsMerchants needing multi-channel marketing Notify CustomersMerchants focused on SMS marketing & retention | ||
| Ease of Use | Potentially more complex due to multiple features | Likely simpler, focuses on SMS only |
Ease of Use Grid & Pixel Email‑SMS‑PopupsPotentially more complex due to multiple features Notify CustomersLikely simpler, focuses on SMS only | ||
| Value Proposition | Integrated marketing platform | Direct customer connection through SMS |
Value Proposition Grid & Pixel Email‑SMS‑PopupsIntegrated marketing platform Notify CustomersDirect customer connection through SMS | ||
| Two-Way Communication | Not specified, but likely present given the other channels. | Yes, view replies and start 1-on-1 conversations. |
Two-Way Communication Grid & Pixel Email‑SMS‑PopupsNot specified, but likely present given the other channels. Notify CustomersYes, view replies and start 1-on-1 conversations. | ||
| Customer Sync | Likely standard with Shopify | Automatic sync or manual upload |
Customer Sync Grid & Pixel Email‑SMS‑PopupsLikely standard with Shopify Notify CustomersAutomatic sync or manual upload | ||
Our Verdict
For merchants seeking a complete marketing platform with email, SMS, and popup capabilities, Grid & Pixel Email‑SMS‑Popups is the better choice, providing a broader feature set and proven track record based on the high number of reviews. However, for smaller businesses or those specifically looking to leverage SMS marketing for customer retention and prefer a simple, easy-to-use interface, Notify Customers is a strong contender due to its explicit focus on SMS campaign features and high rating, even if the review count is lower.
The choice boils down to whether the merchant values an all-in-one marketing solution or a specialized SMS marketing tool with a user-friendly design. If a dedicated SMS platform is required, Notify Customers stands out; if a broader solution is preferred, Grid & Pixel offers better value.
Common Questions
Which app is easier to set up?
Based on the available information, Notify Customers is likely easier to set up due to its singular focus on SMS marketing. Grid & Pixel might require more configuration due to its multiple marketing channels.
Which app is better for larger businesses?
Grid & Pixel Email‑SMS‑Popups might be better for larger businesses that need a comprehensive marketing solution that covers multiple channels. The larger number of reviews suggests a more robust and scalable platform.
Does either app offer detailed analytics?
While not explicitly stated, both apps likely offer analytics on campaign performance. Notify Customers mentions viewing campaign replies, which suggests some level of tracking. Grid & Pixel, being a broader platform, likely offers more extensive reporting capabilities.
Which app offers better customer support?
Determining customer support quality is impossible based solely on the information provided. The higher number of reviews for Grid & Pixel might indicate a more mature support system, but it doesn't guarantee better service.
Are there any hidden costs with either app?
It is impossible to determine any hidden costs without knowing the pricing structures of each app, which isn't available in the input data. Merchants should always review the pricing details of each app before making a decision.
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