vessi.com

Fitness & SportswearCanadaModernFashionSingle Column

Design Overview

Category

Fitness & Sportswear

Country

Canada

Style

Modern

Industry

Fashion

Layout

Single Column

Color Palette

The website employs a clean and modern design with a focus on showcasing product features and user experience. The color palette is primarily white with black accents and a splash of blue. Visual elements such as images and videos are used extensively to convey the waterproof capabilities of the footwear.

Homepage

vessi.com Homepage

Sections Identified (11)

Hero Banner

hero

The top section showcases the new 'Weekend Neo' shoe model with lifestyle imagery. It includes the brand logo and a tagline promoting the evolution of a classic.

The image is large and occupies a significant portion of the screen. Text is overlaid on the image, styled in a clean sans-serif font. Includes buttons with rounded corners.

Waterproof Shoes

featured-products

A section featuring a curated selection of waterproof shoes.

The products are displayed in a horizontal scrollable format with simple product cards, including the product name and price. The background is a light gray.

Experience Waterproof Magic

banner

This section uses a video or animated image to demonstrate the waterproof capabilities of the Vessi shoes.

The video/image is contained within a rounded-corner rectangle. A callout displays the text '100% waterproof, Guaranteed'. There is a small play icon indicating video content.

Shop by Category

collection-list

A section that allows users to browse products based on different categories like shoes, accessories, apparel, etc.

The categories are represented using square images with rounded corners and a subtle overlay. A button overlays each picture with the call to action 'Shop [Category]'.

Activities

banner

Section featuring the different activities people wear Vessi shoes for.

A person is holding an umbrella and standing in front of buildings. Text to the right of the photo says City, Active, Travel, Work and Everyday. The 'plus' symbols suggest this section may be expandable or act as links. The font is simple and the background is white.

Our story

about

Section featuring information about the brand.

A person is being rained on and looking up. Text to the left of the photo includes Our story, Innovation, Impact and Reviews. The 'plus' symbols suggest this section may be expandable or act as links. The font is simple and the background is white.

Community

gallery

Showcasing the Vessi community

A collage of lifestyle images showing diverse people wearing Vessi shoes in various scenarios. Each image has a blue button in the corner.

Magic of Rain

banner

Image highlighting the magic of rain

A person holding their hands up in the rain with a lime green turtle neck. Below the image, the text reads 'Rediscover the magic of rain by staying dry and comfortable in it.' The background is white.

#VessiTeam

social-proof

A section showcasing user-generated content from Instagram with the hashtag #VessiTeam.

Uses square images in a horizontal scrolling list. Images are sourced from user posts on Instagram featuring Vessi shoes. A button overlays each picture with the call to action 'Follow us on Instagram'.

FAQs

faq

A collapsible FAQ section that addresses common customer questions.

Uses a simple and clean layout. Includes a question and answer format. Each question has a plus or minus symbol to indicate expand or collapse state.

Newsletter signup

newsletter

Signup form for latest Vessi news

Uses a large text headline: 'stay up to date with latest Vessi news'. There is a text field and a pop up of a mystery discount after loading the page.

Summary

The Vessi homepage prioritizes a clean and visual experience. It effectively uses images and videos to highlight the waterproof features of the shoes. The layout is simple and easy to navigate, focusing on product discovery and brand storytelling.

Collection Page

vessi.com Collection Page

Sections Identified (5)

Breadcrumbs

breadcrumbs

Displays the page hierarchy (Home > Shop).

Uses a simple sans-serif typeface. Top aligned and left aligned.

Products

collection-list

Main heading indicating the product collection being displayed.

Large, bold sans-serif typeface, positioned prominently on the left side of the page.

Sort & Filter

filters

Button to open the filter and sorting options for the products.

Button with a light background and a sans-serif font.

Product Category Links

navigation

Links to different product categories (All, Boots, Flats, etc.) displayed horizontally.

Uses a sans-serif typeface, blue for the currently selected category or when hovering.

Product Grid

product-grid

Displays products in a grid layout, with product images, names, prices, and a quick add button.

Four columns of products, product images are displayed on a slightly off-white background, product titles are a standard sans-serif font, price is below title, and 'Quick Add' buttons use a small sans-serif font with rounded corners.

Summary

The collection page has a clean and functional design, prioritizing product discoverability through a grid layout and clear categorization. The use of a light color palette and simple typography contributes to a modern and accessible shopping experience. The 'Quick Add' functionality streamlines the purchase process.

Product Page

vessi.com Product Page

Sections Identified (6)

Product Details Section

product-details

This section contains the product images, product title, price, star rating, description, color swatches, size selection, and add to cart button.

The images are displayed in a gallery with a main image and thumbnails. The color swatches are simple circles and the size selection uses a numbered button style. The Add to Cart button is a solid blue.

Product Feature Description

about

This section provides a description of the product's waterproof technology and its key features.

Uses clear typography and concise language. The icons highlight the product's key benefits: waterproof, lightweight, breathable, vegan, and PFAS-free. Includes a large image relating to the product description.

Related Products: Complete the look

related-products

This section showcases related products to encourage customers to purchase additional items and complete their outfit.

Displays related products with images and short descriptions on a neutral background.

Customer Reviews

reviews

This section displays customer reviews to build trust and provide social proof.

The reviews are displayed in individual cards with star ratings, review text, and user information. Includes filtering option.

You wore it best

social-proof

This section showcases customer photos featuring the product.

It uses a grid layout with Instagram images to show real people wearing the product. The images are rounded to give a modern touch.

Footer Popup

newsletter

This is an newsletter sign up popup, it has input fields and CTA buttons.

The popup has a semi transparent background and asks if users are shopping for Men or Women

Summary

The product page is well-designed with a focus on clarity and functionality. The use of whitespace and a simple color palette makes it easy for customers to find the information they need and make a purchase. The social proof elements such as customer reviews and user-generated content are effective in building trust and credibility.

Cart Page

vessi.com Cart Page

Sections Identified (3)

Verification Message

announcement-bar

This section displays a message indicating that the user's connection needs to be verified before they can proceed. It is a temporary informational section to ensure security.

The message is centered and uses a simple sans-serif typeface. Spacing is generous around the text to ensure readability.

Verifying Indicator

announcement-bar

A loading animation with the word 'Verifying...' is displayed. It's a visual cue to indicate that the system is processing the verification.

A circular, dotted animation is used to signify the 'verifying' process. The text accompanying the animation is simple and clear.

Cloudflare Logo

trust-badges

This section contains the Cloudflare logo and a link to their privacy policy and help section.

The logo is small and positioned to the right of the verification text. The 'Privacy' and 'Help' links are small and understated.

Summary

The design is functional and prioritizes clarity. It efficiently communicates the verification process with minimal visual elements, focusing on a clean and unobtrusive user experience. The sparse design and limited color palette reinforce the focus on conveying essential information.

vessi.com Shopify Store Breakdown (CRO & UX Analysis)